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Will Indian brands get a voice?

By guestcolumn@exchange4media.com | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

ISA elects Sunil Kataria as Chairman

By content@exchange4media.com | Sep 18, 2017

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

This festive season, Flipkart and Amazon India indulge in advertising blitz

By content@exchange4media.com | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

BARC Week 36: Lalitha Jewellery leaves behind Amazon India and Flipkart to lead Top 10 Brands

By content@exchange4media.com | Sep 15, 2017

Hindustan Lever continued to rule the Top 10 Advertiser list @BARCWeek36

Guest Column: AI driven virtual digital assistance will revolutionise online and offline shopping: Fynd CEO, Harsh Shah

By guestcolumn@exchange4media.com | Sep 14, 2017

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

By content@exchange4media.com | Sep 14, 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

The Womb partners with Honeywell India as brand and creative partner

By content@exchange4media.com | Sep 13, 2017

The agency has been appointed by Honeywell India to build their air purifier business

Amazon.in launches #KaroMilkeTayyari campaign for upcoming festive season

By content@exchange4media.com | Sep 11, 2017

The campaign encapsulates the spirit and joy of preparing for the festive season with loved ones

Amazon India leads BARC's Top 10 Brands @Week 35

By content@exchange4media.com | Sep 08, 2017

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

Is Facebook's new video property an advertising goldmine?

By abhinn@exchange4media.com | Sep 07, 2017

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?