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Sameer Nair steps down as CEO of Balaji Telefilms Group

By content@exchange4media.com | Jul 13, 2017

Balaji Telefilms has confirmed that he will return to a role in the advisory capacity

We are disruptive and bring path-breaking ideas into the market: Deepak Dhar, CEO, Endemol Shine India

By simran.sabherwal@exchange4media.com | Jul 12, 2017

Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact properties across languages

Is content really king on YouTube?: Content creators have their say

By guestcolumn@exchange4media.com | Jul 06, 2017

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

I began as a struggler on digital: Ekta Kapoor

By ruhail.amin@exchange4media.com | Jun 29, 2017

On the sidelines of the launch of her new show, Ekta Kapoor, MD & Creative Head, Balaji Telefilms, spoke about issues ranging from staying relevant in the age of disruption brought in by digital, intellectual property rights and more

ALTBalaji welcomes Pammi Aunty and her family

By content@exchange4media.com | Jun 20, 2017

After launching the stand-up comedy playlist, ALTBalajicontinues the tradition of bringing laughter to its viewers with this show

How giants Facebook and YouTube are marginalizing OTT players?

By ruhail.amin@exchange4media.com | Jun 15, 2017

While OTT content is gaining traction in India, YouTube & Facebook alone account for 42% & 47% of overall videos consumed online. And, FB has now increased its video content by 60% in a bid to cash in on the trend

ALTBalaji now available on Amazon’s Fire TV Stick globally

By content@exchange4media.com | Jun 13, 2017

ALTBalaji will be providing a special introductory offer on their yearly subscription packs to Fire TV users worldwide

Catch-up game on as regional media gains ground on the back of ad spends

By ruhail.amin@exchange4media.com | May 31, 2017

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

ALTBalaji rolls out its Windows Universal App to Windows 10 users

By content@exchange4media.com | Apr 29, 2017

Windows 10 has 400 million monthly active users globally

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability