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Content should play an important role in understanding the user behaviour for a brand: Vinay Singhal, WittyFeed

By dipali@exchange4media.com | Jul 13, 2017

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere

Republic TV launches Republicworld.com with vertical videos, VR and personalisation

By content@exchange4media.com | Jul 08, 2017

The digital space also announced its collaboration with up to 15 language partners through regional news agencies and other digital community partners.

Guest Column: An A-Z of best licensing practices for brand owners: Rohit Sobti, Brand Monk Licensing

By guestcolumn@exchange4media.com | Jul 06, 2017

Rohit Sobti, CEO & Co-Founder of Brand Monk Licensing, shares thoughts on the licensing trend in India

TaraHD's Hindi GEC content scores high with Malay audience

By content@exchange4media.com | Jul 03, 2017

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro

News18.com crosses 50 million unique visitors in June '17

By content@exchange4media.com | Jun 30, 2017

As per Google Analytics, News18.com leads in engaging users for an average of 1.7 minutes per page

Our brand name is the byword for the English News genre: MK Anand, MD and CEO, Times Network

By content@exchange4media.com | Jun 27, 2017

Times Now shows increase in its impressions in Week 24 with 0.93 million impressions from 0.74 million impressions earlier, steadily moving closer to the top position

Star Sports launches India's first Tamil sports channel

By content@exchange4media.com | May 30, 2017

Star Sports Tamil is supported by a 360-degree marketing campaign, #MachiAreYouReady

Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

By guestcolumn@exchange4media.com | May 23, 2017

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

News channels pulling out of BARC unhealthy for the industry: Experts

By content@exchange4media.com | May 19, 2017

Leading industry experts unanimously agree that English news channels pulling out of BARC will eventually face the brunt

VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

By content@exchange4media.com | May 12, 2017

Announcement of the new team owners was made by Mashal Sports, organizer and administrator of the league and its parent organization STAR India