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90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By content@exchange4media.com | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

It's a tiger vs dragon affair in Havells Wires' new campaign

By content@exchange4media.com | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By content@exchange4media.com | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

There remains only one priority area - to be close to customer needs Siddharth Banerjee, Vodafone

By priyanka.mehra@exchange4media.com | Dec 22, 2016

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

Digital entertainment startup, Pocket Aces, raises USD 3 million

By content@exchange4media.com | Dec 15, 2016

Investors include Sequoia Capital, North Base Media, Kunal Shah and Sandeep Tandon of FreeCharge, former Infosys CFO and Member of Board- TV Mohandas Pai, 3one4 Capital and Axilor Ventures

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

By content@exchange4media.com | Dec 01, 2016

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

DishTV expands its HD channel offerings, adds new regional HD channels

By content@exchange4media.com | Nov 30, 2016

This takes the total HD channels available on DIshTV to 59. The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD

Rebranded Vh1 is a window to the world for India for international music, entertainment and pop culture: Ferzad Palia, Viacom 18

By content@exchange4media.com | Nov 15, 2016

Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 tells us more about the rebranding, the channel getting into local content, bringing in new advertisers and marketing plans for the same

GreedyGame appoints Ankit Rawal as VP, Revenue

By content@exchange4media.com | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Max Fashion allocates Rs 10 crore for five-week long campaign, releases first TVC in 10 years

By sarmistha.neogy@exchange4media.com | Oct 17, 2016

Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category

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