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2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By content@exchange4media.com | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

No other channel has launched with four indigenous shows: Leena Lele Dutta, Sony YAY!

By content@exchange4media.com | Apr 13, 2017

Come April 18, the kids’ category will get a new player from Sony Pictures Networks India called Sony YAY!, which will bank on its homegrown animated shows in an attempt to edge past the rest

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By content@exchange4media.com | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

Pro Kabaddi's four new teams chosen for potential commercial value to sponsors and advertisers

By content@exchange4media.com | Mar 29, 2017

Tamil Nadu, Haryana, Uttar Pradesh and Gujarat have also been primarily chosen for their high affinity towards Kabaddi with massive fan base and significant on-ground presence of the sport

Britannia Good Day and MEC India co-create India's first brand-owned campus digital radio station

By content@exchange4media.com | Mar 17, 2017

Campus Radio covers topics like music, sports, fashion, trends and films, in a youthful and campus reporting format, by partnering with Gaana.com and Radio Mirchi

Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

By guestcolumn@exchange4media.com | Mar 09, 2017

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By content@exchange4media.com | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Pitch Madison Advertising Report 2017: You can't have a successful sporting league without the pipeline: Sundar Raman, Reliance Sports

By content@exchange4media.com | Feb 17, 2017

Sundar Raman, CEO of Reliance Sports, delivered a talk on ‘Sports beyond Cricket’ where he shared pointers on how sports in India can advance and how brands can contribute to the cause

Saral Jeevan celebrates 1st anniversary with new programming

By content@exchange4media.com | Feb 17, 2017

The infotainment channel will air two weekday and three weekend programs from 19th-20th February

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By content@exchange4media.com | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

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