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Chennai Metro Rail extends advertising opportunities to brands

By content@exchange4media.com | Jun 29, 2017

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

Google to stop scanning emails for advertising

By content@exchange4media.com | Jun 29, 2017

Will continue to scan for protection against malware, spam and suggest Smart Reply

Keshet International appoints Nicola Andrews to lead its kids’ division

By content@exchange4media.com | Jun 29, 2017

Kids’content veteran Nicola Andrews to lead charge for new acquisitions, co-productions and worldwide sales

Somany Ceramics signs on Ogilvy & Mather as its ad agency

By content@exchange4media.com | Jun 29, 2017

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

Targeted ads will not suffer when Google stops reading mails: Experts

By guestcolumn@exchange4media.com | Jun 29, 2017

Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

Dollartune's 'watch ads, get paid' model gains app a million page views

By guestcolumn@exchange4media.com | Jun 28, 2017

In conversation with exchange4media, Raja Gupta, CEO, BrandAdEmedia Solutions, tells us about the app’s USP, expansion plans, brands working with the app and more

HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

By madhuwanti@exchange4media.com | Jun 28, 2017

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

KFC's secret recipe to staying relevant

By guestcolumn@exchange4media.com | Jun 28, 2017

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Network18 announces the launch of Amplify18

By content@exchange4media.com | Jun 28, 2017

Gears up to drill deeper into entertainment, lifestyle and brands

TAC announces Sanjiv Mehta, CEO and MD, Hindustan Unilever as Jury Chair for Marquees 2017

By content@exchange4media.com | Jun 28, 2017

The first edition of the awards, which intends to recognise brands across categories for their excellence in marketing, will be held in August this year

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