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ABBY 2017 unveils its new campaign, #MADEOFABBY

By content@exchange4media.com | Feb 21, 2017

The Advertising Club reminds the advertising industry that there’s a little bit of ABBY throughout its 2017 campaign

Flipkart and Microsoft forge cloud partnership to expand e-commerce in India

By content@exchange4media.com | Feb 21, 2017

The partnership will enable Flipkart to deliver new customer experiences

WWO acquires digital mandate for Red Chillies Entertainment

By content@exchange4media.com | Feb 21, 2017

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

Zee Media Q3 results: Despite demonetisation, ad revenues up by 10 per cent; increase from Rs 103.46 crore to Rs 114.43 crore

By saif.khan@exchange4media.com | Feb 21, 2017

Despite demonetisation of high currency notes in November 2016, ZMCL’s advertising revenues increased

Flipkart sells small stake to BCCL for Rs 260 cr

By content@exchange4media.com | Feb 20, 2017

The e-commerce firm sold stake to Times of India publisher Bennett, Coleman and Co. for cash and advertising space in the latter’s media properties

Pitch Madison Advertising Report 2017: Innovate relentlessly, improve accessibility, immerse in rural: Sunil Kataria, Godrej Consumer Products

By content@exchange4media.com | Feb 20, 2017

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By content@exchange4media.com | Feb 20, 2017

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By guestcolumn@exchange4media.com | Feb 18, 2017

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By content@exchange4media.com | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Tanishq's Rivaah campaign celebrates love between fathers and daughters

By content@exchange4media.com | Feb 18, 2017

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

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