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DAVP inks special deal with news broadcasters to promote Quit India campaign

By content@exchange4media.com | Aug 18, 2017

As part of the deal, channels will create special vignettes to promote the campaign

Impact PR appoints Prabhat Bhattacharya as COO

By content@exchange4media.com | Aug 18, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

OOH sector hoping for festive cheer

By abhinn@exchange4media.com | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By content@exchange4media.com | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

IPL media rights auction sees 20 takers already

By content@exchange4media.com | Aug 17, 2017

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM

By guestcolumn@exchange4media.com | Aug 17, 2017

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

By content@exchange4media.com | Aug 17, 2017

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

South Indian channels see a sharp rise in revenue through regional reality TV shows

By guestcolumn@exchange4media.com | Aug 17, 2017

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audiences see someone like them participating in such shows, they are automatically attracted to it

Ad revenue dips by up to 25% in July due to GST teething problems

By content@exchange4media.com | Aug 16, 2017

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the road to recovery has already started

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