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Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By content@exchange4media.com | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Maneeza Ahuja appointed Branch Head, Percept/H Delhi

By content@exchange4media.com | Mar 24, 2017

Ahuja takes on the additional responsibility of leading the North India portfolio of Percept One as Sr VP and Head, Percept One - North

Will the top line of listed TV news companies de-grow at the end of FY 2017?

By content@exchange4media.com | Mar 24, 2017

The income of several listed television news companies fell on a comparative basis over a period of nine months between April to December 2016

Closure of some editions and bureaus won't impact circulation and revenues, says HT Media management

By saif.khan@exchange4media.com | Mar 23, 2017

Last year, HT Media initiated an organisation-wide cost-cutting measure

IMPACT's 50 Most Influential Women List 2017 to be unveiled today

By content@exchange4media.com | Mar 23, 2017

The much-respected list recognises women who have redefined the dynamics in their respective fields across media

K&J undergoes re-engineering; puts a pause on search business

By content@exchange4media.com | Mar 23, 2017

Partners Abha Kapoor and Nita Joshi now see a need to transfigure the fundamental approach towards providing a broad spectrum of expertise and counselling that has been the bedrock of K&J's success

Viacom18 appoints Rahul Chakravarti as Business Head, COLORS Bangla and COLORS Odia

By content@exchange4media.com | Mar 23, 2017

Chakravarti will be responsible for driving ratings, developing innovative content, and increasing the reach and share of voice of the channels in the markets

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By content@exchange4media.com | Mar 22, 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

GenY Medium wins the digital mandate for all Apollo Health & Lifestyle brands

By content@exchange4media.com | Mar 22, 2017

GenY will handle the digital advertising, performance marketing, social media listening, and reputation management for the company and their healthcare models such as Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child, and Apollo Spectra

Google promises improvements in brand safety controls after YouTube fiasco

By content@exchange4media.com | Mar 22, 2017

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

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