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Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By guestcolumn@exchange4media.com | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

By guestcolumn@exchange4media.com | Sep 13, 2017

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personalised advertising.

Is Facebook's new video property an advertising goldmine?

By abhinn@exchange4media.com | Sep 07, 2017

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Adomantra Digital appoints Taranath Shetty as Regional Head, West

By content@exchange4media.com | Dec 03, 2016

As the newly appointed regional head, he will supervise the regional team in building the brand and strengthen company’s presence in West India

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