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Simplified taxation, incubation centres, tax sops: Startups' wishlist for Union Budget 2017

By content@exchange4media.com | Jan 20, 2017

Indian start-ups share their wishlist for the upcoming budget

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By ruhail.amin@exchange4media.com | Jan 19, 2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By content@exchange4media.com | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By guestcolumn@exchange4media.com | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Xaxis' arm Light Reaction makes its debut in Hong Kong

By content@exchange4media.com | Jan 19, 2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By content@exchange4media.com | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

By guestcolumn@exchange4media.com | Jan 18, 2017

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By guestcolumn@exchange4media.com | Jan 17, 2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By ruhail.amin@exchange4media.com | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

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