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Google records $26 bn in revenues, up 21% YoY

By content@exchange4media.com | Jul 25, 2017

The second quarter results for 2017 was recently released by Google. The revenues have grown considerably despite the fine slapped by the European Commission

Guest Column: The Four Faces of a CEO: Piyush Sharma

By guestcolumn@exchange4media.com | Jul 25, 2017

Piyush Sharma, former CEO – New Initiatives, ZEEL, dissects monomyths and talks about the various driving forces that make people eligible for C-suite roles

IPG Mediabrands launches MAGNA in India

By content@exchange4media.com | Jul 25, 2017

The agency will be headquartered in Gurgaon

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By guestcolumn@exchange4media.com | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Q1'18: ZEEL shrugs off demonetization woes, registers positive ad revenue growth

By content@exchange4media.com | Jul 25, 2017

Overall advertising revenue for the quarter was Rs. 966.5 crore while overall subscription revenue for the quarter was Rs. 479.1 crore

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By content@exchange4media.com | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By guestcolumn@exchange4media.com | Jul 24, 2017

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

By guestcolumn@exchange4media.com | Jul 24, 2017

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-term assets in any business

IAA tour of Israel to focus on imbibing start-up culture

By guestcolumn@exchange4media.com | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Metrics: An OOH (pipe) dream?

By abhinn@exchange4media.com | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

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