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Viu hits 6 million active users; 50% growth in 4 months

By content@exchange4media.com | Apr 29, 2017

Viu Originals provides exclusive and unique Asian premium content to viewers

Dettol Toilet Soaps and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 16

By content@exchange4media.com | Apr 28, 2017

Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively

Fever FM consolidates leadership in metros, hikes ad rates by 20%

By content@exchange4media.com | Apr 28, 2017

Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Harshad Jain, CEO – Radio and Entertainment, HT Media

What is eating Facebook Instant Articles?

By abhinn@exchange4media.com | Apr 28, 2017

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

TataCLiQ.com strengthens leadership team with Sauvik Banerjjee, Kishore Mardikar, and Behram Sabawala

By content@exchange4media.com | Apr 27, 2017

Banerjjee joins as Chief Technology Officer, Mardikar as Chief – Brand Marketing and Institutional Sales, and Sabawala as Chief Financial Officer

WARC 100: Lessons from the world's best marketing campaigns revealed

By content@exchange4media.com | Apr 27, 2017

WARC summarizes key findings included in the 2017 WARC 100 analysis report

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By guestcolumn@exchange4media.com | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By abhinn@exchange4media.com | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

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