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D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By guestcolumn@exchange4media.com | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By abhinn@exchange4media.com | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

VOOT partners with Google to launch Video-On-Demand Progressive Web App

By content@exchange4media.com | Apr 26, 2017

This upgrade will allow for a high-quality user experience

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

By content@exchange4media.com | Apr 25, 2017

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

By content@exchange4media.com | Apr 25, 2017

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Chrome's rumoured ad blocker might turn out to be a smart move by Google

By abhinn@exchange4media.com | Apr 24, 2017

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

By content@exchange4media.com | Apr 22, 2017

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By content@exchange4media.com | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

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