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Brands leverage the popularity of Swachh Bharat Abhiyan

By anurag.singh@exchange4media.com | May 26, 2017

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By content@exchange4media.com | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

Lalitha Jewellery and Hindustan Lever rule BARC's Top 10 brands and advertisers list @Week 20

By content@exchange4media.com | May 26, 2017

Lalitha Jewellery not only entered BARC'S Top 10 Brands Across Genres for Week 20 of 2017's viewership and ad insertionsbut also led it

POKKT enables in-game branding with launch of its latest SDK

By content@exchange4media.com | May 26, 2017

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

By guestcolumn@exchange4media.com | May 26, 2017

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

By content@exchange4media.com | May 26, 2017

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By guestcolumn@exchange4media.com | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Twitter introduces customisable Direct Message Card for businesses

By content@exchange4media.com | May 25, 2017

The card will drive discovery of bots and personalised customer experiences

Amazon Prime Video presents a blockbuster summer lineup for kids

By content@exchange4media.com | May 24, 2017

From hilarious comedy to action-adventure to stories about friendship, Amazon Prime Video’s summer holidays lineup has it all covered

GST: Taxation process for the advertising agencies may get complicated

By ruhail.amin@exchange4media.com | May 24, 2017

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages