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BARC India launches BMW version 22.#

By content@exchange4media.com | Jul 21, 2017

With this new version, BARC India aims to help cut down the time invested in making a Planview (creating pre evals

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By guestcolumn@exchange4media.com | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Social Kinnect launches in-house production unit, Kinnect Productions

By content@exchange4media.com | Jul 21, 2017

Kinnect Productions will be headed by Shiibu Tholat as EP

Changes atop MIB & DAVP may help resolve ad rate dispute with broadcasters

By saif.khan@exchange4media.com | Jul 20, 2017

While Smriti Irani has replaced Venkaiah Naidu as Minister for Information & Broadcasting, K Ganesan has made way for Esther Kar to become the Director General of Directorate of Advertising and Visual Publicity

Fever FM Mumbai and Radio Nasha Delhi increase ad rates

By content@exchange4media.com | Jul 20, 2017

Fever 104 FM Mumbai and 107.2 FM Radio Nasha Delhi are the leading CHR and retro radio stations in their respective cities

Hotstar tackles illegal downloading of Game of Thrones S7 via clever marketing campaign

By content@exchange4media.com | Jul 20, 2017

The campaign takes Torrents head on with four TVCs, an outdoor campaign in key cities, and high impact digital activation

Movies Now 2 gets its own identity in MNX

By content@exchange4media.com | Jul 20, 2017

After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

How Motorola dominated the IPL 2017 conversation off the field

By content@exchange4media.com | Jul 19, 2017

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

Weak cyber-security protocols can rob companies off clients say experts

By content@exchange4media.com | Jul 19, 2017

Cyber-attacks on companies can threaten to dilute a brand’s reputation Reliance Jio data theft and WannaCry push the industry into action

India to get fourth I&B minister in third year of Modi government

By saif.khan@exchange4media.com | Jul 18, 2017

Previously, Prakash Javadekar and Arun Jaitley served at the helm of the incumbent government’s Union I&B Ministry