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Brands tug at heartstrings with Eid-ul-Fitr campaigns

By content@exchange4media.com | Jun 24, 2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

e4mrecap: The Week That Was

By content@exchange4media.com | Jun 24, 2017

A recap of the most important stories that you may have missed this week

Epica 31 celebrates Creative Innovation

By content@exchange4media.com | Jun 24, 2017

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Skateboard Media announces new PR mandate wins

By content@exchange4media.com | Jun 24, 2017

Skateboard Media has signed seven new clients, Amit Verma joins as Head of Operation & Client Servicing

Tuhin Menon promoted as President, Culture Machine

By content@exchange4media.com | Jun 24, 2017

Menon to set up a studio model to create world-class long form slates of original programming, working with top notch creative talent

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

By srabana@exchange4media.com | Jun 23, 2017

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By srabana@exchange4media.com | Jun 23, 2017

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

Digital adoption for financial services higher than other categories: Report

By content@exchange4media.com | Jun 23, 2017

The report also points out that India is set to leapfrog many advanced economies in digital adoption and is rapidly transitioning from a data poor to a data rich nation

POKKT appoints Abdul Wahab as Vice President, Global Delivery Head

By content@exchange4media.com | Jun 23, 2017

The company expands its leadership team and aligns organization for future growth

Sanjay Nanavare joins Khushi Advertising as DGM Business Development

By content@exchange4media.com | Jun 23, 2017

Sanjay Nanavare has been hired to pace up growth of the agency’s branding and activation verticals

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