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BJP used radio as a medium to the fullest: Rohit Upadhyay

By abhinn@exchange4media.com | Jun 25, 2014

Not only parties, but also brands will invest in radio and digital more than before as they have seen proof that they do work, says Rohit Upadhyay, CEO, iBroad7 Communication

The use of new technologies for OOH is still missing in India: Harkirat Singh

By abhinn@exchange4media.com | Jun 11, 2014

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

45% of radio advertising is by local & regional players: Sharad Lunia

By abhinn@exchange4media.com | Apr 18, 2014

The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head, releaseMyAd.com

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