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Flipkart buys eBay India biz as part of $1.4 billion fund raising deal

By abhinn@exchange4media.com | Apr 11, 2017

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

By content@exchange4media.com | Mar 06, 2017

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

Truecaller looks to take on mobile with ad platform

By abhinn@exchange4media.com | Oct 04, 2016

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Himalaya launches ‘Pimple?’ campaign to promote Men’s Face Wash

By content@exchange4media.com | Apr 20, 2016

The innovative strategy for Himalaya Men’s Face Wash will see the brand let go off its logo for the very first time. The campaign rides on a single word ‘Pimple?’ thereby creating intrigue and sparking conversations amongst viewers this IPL

Ad fraternity pays rich tribute to A.G Krishnamurthy

By content@exchange4media.com | Feb 06, 2016

The founder of iconic Mudra Communications Limited passed away yesterday morning after a brief illness is being remembered for his immense contribution in the field of advertising.

Himalaya Lip Care launches nationwide cleft lip initiative-‘Muskaan’

By content@exchange4media.com | Feb 06, 2016

As part of the initiative, Himalaya Lip Care will enable a minimum of 100 cleft surgeries through Smile Train India in the first year of this partnership

Founder of Mudra Communications A.G Krishnamurthy is no more

By content@exchange4media.com | Feb 05, 2016

The founder of iconic Mudra Communications Limited passed away this morning after a brief illness.

Red Label's new campaign questions discrimination against transgenders

By sarmistha.neogy@exchange4media.com | Jan 12, 2016

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Cadbury Bournvita Li’l Champs unveils new campaign featuring Kajol

By content@exchange4media.com | Jan 09, 2016

The campaign includes a series of TV commercials, created by Ogilvy & Mather India.

ZenithOptimedia wins media mandate for Truecaller

By content@exchange4media.com | Aug 26, 2015

This mandate covers all aspects of the company’s media planning and buying, and will include Digital and OOH duties as well