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Piyush Sharma, CEO - New Initiatives, ZEEL resigns

By content@exchange4media.com | Apr 27, 2017

Piyush Sharma, CEO - New Initiatives, India & APAC, Zee Entertainment Enterprises Limited (ZEEL), has put in his papers

SABGROUP's Maiboli to broadcast world television premiere of 'SHORTCUT'

By content@exchange4media.com | Apr 27, 2017

The telecast of Marathi blockbuster movie 'Shortcut – Disto pan Nasto' is scheduled on April 30, 2017

WARC 100: Lessons from the world's best marketing campaigns revealed

By content@exchange4media.com | Apr 27, 2017

WARC summarizes key findings included in the 2017 WARC 100 analysis report

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By guestcolumn@exchange4media.com | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Premieres of blockbuster Tamil films significantly spiked Tamil GECs ratings: BARC

By content@exchange4media.com | Apr 26, 2017

On the eve of the Tamil New Year, premieres of blockbuster films considerably boosted viewership of Tamil GECs. Malayalam channel Asianet witnessed a similar trend with the premiere of Malayalam movies

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By abhinn@exchange4media.com | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15

By content@exchange4media.com | Apr 25, 2017

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

Gartner survey shows 42% CEOs have begun digital business transformation

By content@exchange4media.com | Apr 25, 2017

IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

By content@exchange4media.com | Apr 25, 2017

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

IPG Media Lab, NY, launches Outlook 2017

By content@exchange4media.com | Apr 25, 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

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