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Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By content@exchange4media.com | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

Despite policy hurdles, global retailers see India as one of their key markets: Deloitte global report

By content@exchange4media.com | Jan 20, 2017

Top 250 global retailers generated USD 4.31 trillion in revenue in FY 2015, as per report; Indian retail market young and promising, claims consulting firm

Naagin dominates urban and rural markets: BARC's week 2 data

By content@exchange4media.com | Jan 20, 2017

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market, both individually and collectively, according to BARC data in week 2 (January 7-13)

Retail digital transformation journey slow: Cisco

By content@exchange4media.com | Jan 20, 2017

Cisco study shows where retailers are going wrong, suggests improvements, failing which they may miss out on a USD 187 billion opportunity

Simplified taxation, incubation centres, tax sops: Startups' wishlist for Union Budget 2017

By content@exchange4media.com | Jan 20, 2017

Indian start-ups share their wishlist for the upcoming budget

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By content@exchange4media.com | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By content@exchange4media.com | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By guestcolumn@exchange4media.com | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Shantanu Gangane quits Times Group

By content@exchange4media.com | Jan 19, 2017

He was Marketing Head of Times Now, ET Now and Zoom

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