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BIG FM expands its reach in North-East with launch of four new stations

By content@exchange4media.com | Jul 26, 2017

Shillong, Agartala, Itanagar and Aizawl will get in touch with their local music on a mainstream channel besides popular Hindi and English shows

Guest Column: Impact of GST on Digital Advertising: Nitin Gupta, Xapads Media

By guestcolumn@exchange4media.com | Jul 26, 2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

India Today magazine featured as 'Cover of the Day'

By content@exchange4media.com | Jul 26, 2017

India Today Magazine’s latest issue cover (July 31, 2017) on the China-Pakistan issue has been selected as 'The Cover of the Day' by the Society of Publication Designers, New York

Outbrain acquires Zemanta, a dedicated native programmatic DSP

By content@exchange4media.com | Jul 26, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

Reliance AGM creates waves on social media, #RILagm2017 trends worldwide

By content@exchange4media.com | Jul 26, 2017

The Facebook Live video of the speech by Mukesh Ambani reached 39.5 lakh viewers including the RIL page. The AGM has created a strong presence on social media

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

By madhuwanti@exchange4media.com | Jul 26, 2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

UP, MP and Maharashtra lead top 5 ad spending states

By ruhail.amin@exchange4media.com | Jul 26, 2017

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending states of India.

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

By guestcolumn@exchange4media.com | Jul 26, 2017

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends across APAC and more

Grand Onam celebrations underway at Mazhavil Manorama

By guestcolumn@exchange4media.com | Jul 25, 2017

Ranging from special programs to premiere movies, Mazhavil is bringing in a wide gamut of entertainment on the festival

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By guestcolumn@exchange4media.com | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

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