PR is no longer about just media placements: Jaideep Shergill, Hanmer Ms&L

Recession has forced PR consultancies to get their houses in order, and evolve or they will be in deep trouble. PR agencies have today ‘evolved’ by quickly bringing their teams up to speed on social media to ensure they were reaching both online and offline audiences in their consultancy. PR is no longer about just media placements,” points out Jaideep Shergill, CEO, Hanmer Ms&L India. More