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Writer: exchange4media News Service - Saturday, Jan 01,2011 7:24 AM

The top events of 2010

The year 2010 saw key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…

exchange4media Conclave 2010

The exchange4media Conclave 2010 was held in two legs – in Delhi on June 9, 2010 and in Mumbai on June 11, 2010. The Conclave saw the participation of several advertising and media stalwarts – both global and Indian – who shared their views on myriad topics ranging from ‘Emerging role of India in the global context’ to lessons from the past decade and client-agency relationship, among others.

Today, there is a race of ideas, and India has become a generator of ideas: Tim Love (June 10, 2010)

The Keynote Address at exchange4media Conclave 2010 on June 9, 2010 in New Delhi was delivered by Tim Love, Vice Chairman, Omnicom Group & CEO, Omnicom APIMA. The session chairperson was G Krishnan, CEO, TV Today. And the topic at hand was – ‘Emerging role of India in the global context: Taking the giant leap from developing to developed nation.’ Tim Love spoke on India in the global context and the role India has to play in the global economy.

Vir Sanghvi, Ashok Venkatramani, Madhukar Kamath, Jasmin Sohrabji, Sam Balsara, Sivakumar Sundaram recall lessons of the last decade & define rules of the next (June 10, 2010)

The exchange4media Conclave 2010 concluded with a Power Panel that was marked by some intense debate. The panellists – Ashok Venkatramani, Madhukar Kamath, Jasmin Sohrabji, Sam Balsara, Sivakumar Sundaram – gave their views on the learnings from the decade gone by and the expectations from the next decade. Session Chairperson Vir Sanghvi encompassed even the audience in the debate, which made the session very interactive and involving.

Clients, agencies share a tough love, say Alok Bhardwaj, Anita Nayyar, Ashish Bhasin, Les Margulis, Shefali Chhachhi; Raj Nayak hopes for a solution

Ajay Kakar, Satyajit Sen, Sudha Natarajan, Maheshwar Peri & Rahul Dev rue over agency-media owners “unethical” practices

Future of communication: Josy Paul, Seiichiro Hayata & Srikant Sastri debate; V Ramachandran concludes partnership way ahead

New Age Marketers Gaurav Gupta, Himanshu Khanna & Sanjay Kanekar say ‘What slowdown?’

You have to know when not to get in the way of change: Irwin Gotlieb, Global CEO, GroupM (June 11, 2010)

Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge opportunities for marketing and advertising industries through digital distribution of media. According to him, “All we need to do is embrace change and have a bit of vision. The fact is that vision requires acute observation and deep understanding.”

From an agency point of view, I would put my money on India and China: Irwin Gotlieb, Global CEO, GroupM

Marketing is all about brilliant ideas that wow the consumer: Rahul Welde Unilever (June 14, 2010)

Unilever’s Rahul Welde had the audience’s attention with his special address on ‘The New Age Marketer: As the dust settles on slowdown, what are the new rules?’ at the exchange4media Conclave n Mumbai on June 11. Welde stressed on the need to have big ideas that travelled across the globe and ideas that could be crowd sourced or open sourced.

Measurement currency needed in ratings, stress Paritosh Joshi and LV Krishnan; but, TV industry too ad dependent, says Sam Balsara

Recession lessons well learnt, but worst may not be over, caution Apurva Purohit, Ashok Venkatramani, Suman Srivastava, Tarun Rai, Vikram Sakhuja, Srinivasan Swamy

Shashi Sinha, Ravi Kiran draw swords over whether media agencies should also be media owners

Uday Shankar is impact Person of the Year 2010 (December 17, 2010)

Uday Shankar, CEO, STAR India, was crowned the coveted impact Person of the Year 2010 at a glittering ceremony in Mumbai on the evening of December 16, 2010. The event was presented by Jagran.

IMPACT Person of the Year Uday Shankar on his journey from being 'Jholawala' reporter to CEO

Leadership cannot be taken for granted: Uday Shankar

Cannes Lions 2010: Ogilvy wins a Silver Lion; India’s final metal tally – 17 Lions (June 28, 2010)

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.

Cannes Lions to use ‘The International Festival of Creativity’ as new strapline

Cannes Lions 2010: India draws a blank in Titanium & Integrated Lions

Cannes Lions 2010: And a blank from India in Film Craft Lions too

Cannes Lions 2010: Sir Martin Sorrell & Unilever’s Keith Weed get down to business at the Cannes Debate

Cannes Lions 2010: Miles S Nadal, Chairman, CEO, MDC Partners throws a million-dollar challenge to entrepreneurs

Cannes Lions 2010: Rise of the Independent – TapRoot & Creativeland make their presence felt

Ogilvy India dominates with 43 Creative Abbys; takes home Grand Prix too with Nirvana Films (April 12, 2010)

The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos.

Maxus sweeps GoaFest 2010 with 11 Media Abbys; Lodestar Universal, Mudra Max top the gold stakes (April 10, 2010)

Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds.

Creative Abby battleground: Bobby Pawar Vs Pops (May 03, 2010)

There seems to be no end to the controversy surrounding the Creative Abbys held during GoaFest 2010. While there have been reports of the GoaFest Committee mulling action against the agencies whose judges voted for their own work, there is no concrete plan in place yet. Now, a verbal duel is on between two ad honchos – Pops and Bobby Pawar.

The Creative Abby saga continues...

The spat over Creative Abby: Let’s just put an end to this

Takeaways from GoaFest 2010: Suman Srivastava

This festival makes us dream bigger now: Ajit Varghese

Home to the annual advertising re-union: Pratap Bose

The battle for ‘Survival of the freshest’

ERAA 2010: Winners announced; Leo Burnett, Percept Media, Big Bazaar, Vodafone shine (October 08, 2010)

The eagerly awaited names of winners of the first ever exchange4media Radio Advertising Awards (ERAA) were announced at a grand ceremony in Mumbai on October 7, 2010. Big Bazaar and Vodafone have jointly won the coveted Radio Advertiser of the Year award. The Radio Advertising Agency of the Year award went to Leo Burnett, while Percept Media was declared Radio Media Agency of the Year.

Guest Article: Radio Advertising – Collaborate to dominate, says Webchutney’s Sidharth Rao

ERAA 2010: Awards exclusively for radio industry an interesting initiative, say media planners

Spikes Asia 2010: Indian agencies bring home 36 metals (September 22, 2010)

Spikes Asia 2010 ended with the Spikes Awards ceremony. India has sent the highest number of entries this year, but the metal tally has dropped from the 41 of last year and to 36 metals this year. Winning agencies include JWT India, Ogilvy India, TapRoot India, BBDO India, MediaCom India, Mudra Group, Leo Burnett India, McCann Worldgroup, Grey Worldwide India, Bates 141 and Creativeland Asia.

Spikes Asia 2010: Of Persistence, Speed and Martin Sorrell’s Spikes Debate

Spikes Asia 2010: And when Howard Draft, BBDO’s Andrew Robertson & JWT’s Bob Jeffrey speak

Spikes Asia 2010: Sundar Swamy, Ajay Kakar & Colvyn Harris delve on agency-client relations

Spikes Asia 2010: Of soulful egoists, conversation changers and magic

IMC 2010: AIM to conduct ‘Engagement Study’ for magazines as alternate source of data (September 08, 2010)

The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this on Day 2 of the Indian Magazine Congress (IMC), after advertisers and media agencies expressed their concerns over the measurement issue that has plagued the magazine industry for long.

IMC 2010: Magazines give high level of engagement and that’s what advertisers want - Chris Llewellyn, FIPP

IMC 2010: Re-inventing the B2B space

IMC 2010: Industry leaders slam PRB amendments, call them ‘Draconian’ for the magazine industry

IMC 2010: Raghu Menon stresses on freedom of the press; highest growth will happen in regional markets, says Aroon Purie

FICCI Frames 2010 concludes with Ambika Soni announcing several sops for the entertainment industry (March 19, 2010)

The 11th edition of FICCI Frames came to an end on March 18, 2010 on a happy note with I&B Minister Ambika Soni announcing several sops for the entertainment industry during her valedictory speech. The Government is also learnt to have finalised the Cinematography Act to curb piracy.

India is not a developing market; it is a developed market: Martin Sorrell

FICCI Frames 2010: Defining No 1 in the dizzying newscape

The industry game changers, according to Ronnie Screwvala

M&E industry to grow 13 pc in 5 years to Rs 1,091 bn: FICCI-KPMG report

IRS 2010: And the great AIR-TR debate continues… (December 13, 10)

Readership measurement comes in for intense scrutiny every time the IRS (Indian Readership Survey) results are released. Every round there is a fight on whether Average Issue Readership (AIR) or Total Readership (TR) is the more relevant metric. And while the debate still rages on, AIR is still winning.

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