Following the expiry of its earlier five-year contract, Prasar Bharti has extended its contract with Football Federation of India for one more year for the telecast of domestic football matches on Doordarshan.
Prasar Bharti CEO K S Sarma told exchange4media that under the renewed agreement Prasar Bharti will pay Rs 7.25 crore to Football Federation of India as upfront money to beam 80 matches. Infact the federation will be offering Doordarshan a total of 130 matches out of which 80 matches will be selected for the telecast. Doordarshan will be marketing these matches in-house.
Meanwhile Sarma has made it clear that after the expiry of the one-year contract, Prasar Bharti will not be paying any upfront money to Football Federation for seeking telecast rights in future. Instead Prasar Bharti will be offering just Doordarshan platform to Football Federation for telecasting the soccer matches. Both Doordarshan and Federation will jointly market the matches and share the revenue. “ We have been spending a huge sum of Rs 50 to 60 crores per year on getting telecast right to beam the domestic sports. It is the responsibility of the Sports Ministry and not Prasar Bharti to promote sports. So we have decided that Prasar Bharti will not pay telecast fee to any sport bodies in the country for airing their matches. Instead they will have to share the revenue with Doordarshan for utilizing our platform,” says Sarma.
Prasar Bharti’s news policy on sports telecast has a clear implication for 15 other sports federations whose present contract with Prasar Bharti will expire between 2003 to 2007. These sports bodies include Indian Hockey Federation, All India Tennis Federation, Basket Ball Federation of India, Wrestling Federation of India, Badminton Association of India, Volleyball Federation of India, Equestrian Federation of India, Judo Federation of India, Indian Polo Association, Archery Federation of India, Rowing Federation of India, Table Federation of India, All India Chess Federation, Athletic Federation of India and Indian Women Hockey Federation.