Writer: exchange4media News Service - Thursday, Feb 19,2009 6:54 AM

Colors to go pay from April 1, comes on board TheOneAlliance bouquet

Colors to go pay from April 1, comes on board TheOneAlliance bouquet

Colors, which is going pay from April 1, has joined TheOne Alliance bouquet and will be distributed by MSM Discovery. MSM Discovery has also renewed its distribution pacts with other Viacom18 channels – MTV, Nick and VH1.

The Viacom18 Media management has informed that Colors would be priced at Rs 21.40 a la carte for non-CAS areas. The bouquet price is likely to be finalised over the next fortnight.

Commenting on the tie-up, Kunal Dasgupta, Chairman, MSM Discovery, said, “This strategic alliance positions us uniquely for a quantum leap in terms of growth with our complete package of creative, niche channels under One Power Brand, TheOneAlliance. This is indeed ratification that we are the best distribution team in the industry. We have ambitious plans for the company with the addition of Colors.”

Haresh Chawla, Group CEO, Viacom18 Media, said, “With MTV, Nick and Vh1 being a part of TheOneAlliance bouquet as pay channels, we have enjoyed a long and fruitful relationship with TheOneAlliance over the last few years. With the addition of Colors, we expect to strengthen this partnership even further.”

“The addition of Colors to our existing portfolio is a reflection of MSM Discovery’s robust distribution network and distinct competitive advantage,” said Rahul Johri, Senior VP and GM, Discovery Networks Asia-Pacific India.

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