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Writer: exchange4media Mumbai Bureau - Friday, Feb 13,2009 2:25 PM

Real to go on air from March 2

Real, the new Hindi entertainment channel by Real Global Broadcasting would be launched on Monday, March 2, 2009. The channel can be down linked from IntelSat-10, 68.5 Degree East, and will be a digitally encrypted pay channel. Being a 50:50 joint venture between Alva Brothers Entertainment and Turner International, it will be a part of the Zee Turner bouquet and will be available across the country on cable systems and digital platforms.

Sunil Lulla, Director, Real Global Broadcasting Pvt. Ltd. said, “REAL will start with daily three hours of original programming with a dynamic blend of fiction and reality shows. He further added, “REAL is a smart, fresh and distinctive Hindi entertainment channel for the Neo-Indian who is the urban oriented, outward looking and progressive Indian seeking an alternative, which is not the current stereotypical. Our shows are a vivid testimony of the distinctive offering we have for the Indian viewer.”

The channel is beginning with programmes such as ‘Poker Face’, which would be aired Monday to Sunday at 8 p.m; ‘Vicky Ki Taxi’, a weekly drama that would be aired every Friday at 9 p.m; ‘Hindi Hai Hum’ that is on the Monday to Thursday 9 p.m slot and ‘Sarkaar Ki Duniya’ that is on the Monday to Friday at 10 p.m slot.

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