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television
Writer: exchange4media News Service - Wednesday, Mar 12,2008 8:10 AM
NDS Tech enables DEN to launch digital cable service in India

Digital Entertainment Networks (DEN), a new entrant in the Indian digital cable market, has selected a suite of NDS digital broadcasting solutions to launch the company’s digital cable service in the country.

NDS, a provider of technology solutions for digital pay TV, has announced that it would provide DEN with the Video Guard conditional access system (CAS), Media Highway middleware and an advanced electronic program guide (EPG). NDS Video Guard conditional access and DRM is used by 82.7 million active subscribers, while NDS middleware has been cumulatively deployed in 76.4 million devices, enabling operators around the world to provide enhanced services to viewers.

DEN is a cable network operator with a pan-India footprint. The company is upgrading the last mile to deliver an enhanced digital entertainment experience to consumers. DEN subscribers will be offered highly engaging user functionality now and in the future. Advanced NDS solutions provide DEN the flexibility to introduce future enhancements, including interactive applications and additional advanced services for viewers.

Announcing this development in DEN’s strategy, its CEO, Anuj Gandhi, said, “In an effort to build world class, state-of-the-art infrastructure, and to provide enriching viewing experiences to our customers, we have decided to choose NDS, the world’s leading security and advanced TV solutions provider, to be our technology partner. We are confident that NDS, with its experience in providing quality solutions for the digital pay TV business, would support us in our endeavour.”

Sue Taylor, Vice-President and General Manager of NDS, Asia Pacific, said, “DEN’s decision to select a suite of NDS world leading solutions endorses NDS as the technology leader in digital pay TV solutions. We look forward to partnering with DEN and supporting their exciting growth strategies.”

NDS’ R&D facility in Bangalore, which has been operational for eight years and employs close to 800 people, would be leading the development of a state-of-the-art solution for DEN. This development center has been instrumental in designing unique solutions tailored for the Indian audience.

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