Dainik Bhaskar
Writer: exchange4media Mumbai Bureau - Tuesday, Mar 11,2008 8:15 AM

Zee TV reinforces afternoon band with another original property

Zee TV has launched a new property, ‘Saath Saath Banayenge Ek Aashiyaan’, to strengthen its afternoon band. The move further reinforces the channel’s plan to bring in fresh programming in the afternoon slot. The time band starting 1 pm will now offer ‘Saath Saath…, followed by ‘Rakhi’ at 1.30 pm and ‘Meri Doli Tere Angana’ at 2 pm.

Tarun Mehra, Business Head, Zee TV, said, “We realised the need for original programming in the afternoon. Our research showed that viewers were keen to sample fresh content and not just the repeats of prime time shows. ‘Saath Saath Banayenge Ek Aashiyaan’ has a theme that is very new but relatable.”

‘Saath Saath…’ is the story of a Delhi-based Punjabi family, the Singhs. The two grand-sons of the family get married to girls who are geographically and culturally poles apart from each other. The story takes many turns – romantic, emotional, dramatic and purely funny – when the two girls start living under the same roof. The series introduces new faces, including Tulika, Gagan, Reema, along with Amit Tondon.

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