Dainik Bhaskar
Colors
television
Writer: exchange4media Mumbai Bureau - Saturday, Aug 11,2007 9:37 AM

MTV Networks and MTV Europe Foundation launch anti-human trafficking campaign

MTV Networks and MTV Europe Foundation launch anti-human trafficking campaign

MTV Networks, a unit of Viacom, and MTV Europe Foundation, a registered UK charity, have jointly launched MTV EXIT (End Exploitation and Trafficking) across Asia and the Pacific, in partnership with the United States Agency for International Development (USAID). The campaign is a youth-focussed pan-regional initiative created to raise awareness and increase prevention of human trafficking, which is today seen as a tragic form of modern day slavery.

MTV EXIT will highlight and address three major forms of trafficking in Asia and the Pacific – sex trafficking and forced prostitution, labour trafficking, and forced domestic servitude. Due to the complexities of trafficking and the differences found geographically, the campaign has been split into two regions: Asia-Pacific and South Asia.

MTV EXIT is producing a television programming campaign, beginning with a unique half-hour documentary for each region in eight languages, and presented by major Asian and international artistes. Rain of Korea and Tata Young of Thailand will present the Korean and Thai versions, respectively, with more artists to be announced shortly.

Bill Roedy, Vice Chairman, MTV Networks, said, “Human trafficking has become a critical human rights issue facing young people across Asia and the Pacific. Victims are subject to horrendous abuses, including rape and torture, with women and girls particularly affected. Education is the key to prevention. MTV EXIT is part of our commitment to help highlight issues affecting young people in Asia and across the world.”

Ashish Patil, General Manager, and Vice President, Creative and Content, MTV India, said, “MTV India has always been committed to not just reflecting its audience, but also leading and affecting it through compelling content and communication. We connect because we never get preachy and always speak the language of the consumer -- be it our pro-social initiatives around HIV/AIDS or more. Human trafficking is one such serious issue which we as a nation face. MTV EXIT is just one small step towards creating awareness about the magnitude of this problem because education is the best way to combat it.”

The South Asia documentary features heart wrenching stories of survivors of trafficking from Nepal, Bangladesh and India. Indian actress and former Miss Universe, Lara Dutta, who has also been an ULFA Goodwill Ambassador in 2001, will present the documentary. The documentaries will premiere in September 2007, with fictional short films and a series of public service announcements to follow in 2007 and 2008, along with a multi-language website, www.mtvexit.org, and live awareness and prevention events.

MTV EXIT television programming is produced rights-free and free of charge for all broadcasters and organisations.

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