TV Today Network has launched its flagship 24-hour Hindi news channel Aaj Tak in UK. The channel has been launched as part of the Max Mix bouquet of channels along with ARY Digital, Pakistan’s leading entertainment channel. Max Mix is the leading platform for South Asian entertainment in the UK. The Max Mix bouquet consists of SET Max, Sahara One, and Sahara Filmy.
Aroon Purie, Chairman and Managing Director, TV Today, said, “Aaj Tak has been able to successfully widen the viewership base for news in India. Combined with our launch in the US and continental Europe, this step will further widen the base for Indian news internationally.”
Commenting on the launch of Aaj Tak and ARY Digital, Rajan Singh, Executive Vice-President for International Business, Sony Entertainment Television, said, “We are absolutely thrilled to bring Aaj Tak and ARY Digital into the Max Mix bouquet. These fantastic channels represent a huge addition to Max Mix further enhancing its position as the leading provider of quality Asian entertainment across programming genres. We look forward to bringing our viewers even more quality channels in the near future.”
G Krishnan, CEO and Executive Director, TV Today Network, said, “Over the last two years, we have been eyeing opportunities in markets with a sizeable Indian Diaspora. After the US, the Middle East and continental Europe, UK is the next logical step for us. Launching Aaj
Tak on the Max Mix platform will offer the viewers live news and analysis from home right into their living rooms. We are delighted to be a part of the bouquet, which has popular channels representing a wide array of programming.”