television
Writer: exchange4media Mumbai Bureau - Friday, Jun 29,2007 8:59 AM
Times NOW kicks off new morning show

Times NOW launched a new daily morning show on June 27, which is being aired from 7 am to 9 am. The show is being telecast live from Mumbai. ‘The Morning Show’ blends news with ‘infotainment’.

“By real infotainment, we mean everything that makes your morning viewing more rounded. We would be having features like easy fitness tips, unconventional movie reviews with Radio Mirchi’s Jeethuraj, the best of blogs, v-blogs, and web search options on Netscan, daily fortune, city events, and DVD picks on weekends,” said Arnab Goswami, Editor-in-Chief, Times NOW.

The show is the channel’s newest addition. It attempts to focus on real infotainment, but not at the expense of news.

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