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Writer: exchange4media Mumbai Bureau - Tuesday, Jun 26,2007 9:04 AM

BT to support NDTV's global expansion

BT to support NDTV's global expansion

The media and broadcast sector of the communications service and solution provider BT has signed an agreement with NDTV. As part of NDTV’s global growth strategy, BT will be its global network supplier, enabling them to distribute to BskyB in the UK and Direct TV in the US. BT will carry live NDTV news bulletins to multiple platforms on its network rolled out for television and media companies.

Deepakjit Singh Chatrath, General Manager, Client Management Asia Pacific and EMEA, BT, said, “We are excited about fuelling NDTV’s global growth. This is an excellent opportunity for us to showcase our network, especially in terms of resiliency, security and round-the-clock global service. We are confident in building this relationship as a benchmark for today’s broadcast industry.”

Rahul Deshpande, CTO, NDTV, said, “For today’s broadcasters, the big business goal is globalisation. We have chosen BT because it offers services like security, end-to-end network monitoring, and water-tight service agreements.”

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