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Writer: exchange4media Mumbai Bureau - Friday, Jun 22,2007 9:16 AM

Marathi news channel 'STAR Majha' launched

Media Content and Communications Services India Pvt. Ltd. (MCCS), the joint venture between ABP TV and STAR News Broadcasting Ltd, has formally launched ‘STAR Majha’ on June 21. The channel will be a 24-hour Marathi news channel, targetted at the Marathi-speaking audience in Maharashtra. It will also have a special local focus on the state and its affairs.

STAR Majha is headquartered in Mumbai, with Rajiv Khandekar as its Editor. There is also an extensive bureau network set up across other places in Maharashtra and India.

Dipankar Das Purkayastha, ED and COO, ABP Group, said, “MCCS’ Marathi news channel is the expression of the Maharashtrians on the move. It reflects their urges, aspirations and progressive spirit. STAR Majha will capture and reflect the changing nature of life in Maharashtra. Being in tune with the motto ‘Open your eyes, look closely’, it defines news that will be based on its relevance to the Marathi ‘manoos’. Besides, in emerging markets that are culturally rooted, there is a need for a dedicated channel that can offer high quality news coverage along with views and analysis for viewers.”

While STAR Majha will focus across Maharashtra, it will also leverage the strengths of STAR News for national news and the Fox and Sky networks for international news, attempting to bring a more comprehensive news coverage and current affairs analyses, with an agenda towards issues and not just events.

Uday Shankar, Chief Operating Officer, STAR India Pvt Ltd, said, “Since its inception, MCCS has raised the bar and set new benchmarks in Indian news broadcasting, starting with STAR News in the national news space and STAR Ananda in the regional language space. The launch of STAR Majha is yet another leap in that direction, and will bring a new level of vibrancy and diversity to news coverage that is tailor-made for this unique market. Maharashtra is at the forefront of reshaping the Indian society and economy, and this is a New Age channel.”

Khandekar said, “There is a lot of development in Maharashtra that needs to be looked at. The new image of Maharashtra is what needs to be brought out. We are doing this through an extremely young team of journalists and also targetting an extremely young audience. There is also a strong local focus that will be possible here. Unlike the Hindi national channel, small local issues will be brought out.”

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