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Writer: exchange4media Chennai Bureau - Friday, Jun 22,2007 8:54 AM

'Kaana Kaanum Kaalangal' gives Vijay TV a high

Vijay TV’s ‘Kaana Kaanum Kaalangal’, a series on school life that is being aired from Monday to Thursday at 8 pm, is climbing up the rating charts with an average channel share of 16.4 per cent in Chennai (weeks 19-22; ABC 4+). Jaya TV and Raj TV procured shares of 2.7 per cent and 1.0 per cent respectively in the same markets.

In Tamil Nadu too, the show is well ahead of competition in the same time band, procuring average channel shares of 16.2 per cent (weeks 19-22; ABC 15+F), against Jaya TV’s 3.3 per cent and Raj’s 1.0 per cent. The show had recorded its highest TVR of 7.7 in Chennai (week 22; ABC 15+F).

Launched in October 2006, the series completed its 100th episode in June this year, which was marked with a special episode. A live chat with the ‘Kaana Kaanum Kaalangal’ team was also organised on indya.com for the same. Vijay TV is also conducting auditions for the new faces who would be introduced in the forthcoming episodes of the show.

As a step to promote ‘Kanaa Kaanum Kaalangal’ as a brand, Vijay TV had also organised a ‘Kanaa Kaanum Kaalangal Carnival’ on June 10 this year in Chennai.

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