Starting Sunday (April 3), Zee News will air a new weekly travel show 'Raahi Matwale' on the 12.30 pm slot. The USP of the programme is to invite people to send in their home video footage.
Commenting on the initiative, Laxmi N Goel, Director News Group, ZEE Telefilms, said, "We have always been a pioneer in showcasing innovations on television. Zee News is now presenting this unique show with a big difference from other travel shows. Zee News, in a bid to increase interactivity with its viewers, will delight it's viewers by showing their home videos which they have shot while travelling to a place that is yet unexplored. The channel will invite viewers to send their home made videos out of which one or two selected videos will be aired."
Alka Saxena, Head of Programming, Zee News, said, "We were the first to introduce a travel show on a news channel with 'Travel Destination'. It ran for two years and did quite well. However, we wanted to change the format and bring in something new, involving the audience as well."
Raahi Matwale will have different segments to it. 'The Big Bara Break' will focus on a known tourist destination, be it a hill station, a religious centre or a historical towns. 'Choti Chutti' will take the viewers through to some lesser-known locations.
Other segments of the programme are Top Stay - information about the prominent hotels. Local Bazar will showcase the local markets, the local food, handicrafts etc. Travel Tips will help the viewers in selecting things to take to the travel location like medicine pouch, playing cards etc.