History tells us that if you want to get all of the Tamil film industry under one roof at Chennai, you better host an event with a cause. And with the cause of felicitation having worked successfully in the past, Raj TV has picked the doyen of the Tamil film industry K Balachander to felicitate on April 9. The channel will telecast the mega event on Tamil New Year's day, April 14.
As part of its programming for April, the channel has chosen another legend to fill the screen for its Friday Blockbusters slot, and will air movies of Chevalier Sivaji Ganesan through the month. It plans to promote the event with comments from various artistes from the first week of April.
Speaking to exchange4media, B Shankar, Vice President, Marketing & Sales, Raj TV, said, "April is a celebration month for Tamilians the world over. We thought that we should do something big, so that viewers remember us through the New Year's Day and beyond. We therefore decided to felicitate the living legend and creator of many more legends, K Balachander, and have the honour of telecasting the same."
The channel claims that the event titled 'K Balachander - Oru Sagaptham,' is a first time felicitation of the legendary director, a veteran of over 100 films including 'Ek Duje Ke Liye'. The three-hour event is to be held at the Nehru Indoor Stadium, which has a capacity of over 7,000 people. The doyen being the director to have introduced screen idols Rajnikant and Kamalhasan, one expects that they will be a part of the event alongside many others from the Tamil film industry.
The event is to be promoted through high frequency promos starting March 29, according to Shankar. "This is in addition to publicity through hoardings, print advertising, tie-ups with retailers in the city and with Radio Mirchi, and cinema advertising," he added.
On April 14, Raj TV will also premiere a movie featuring Arjun and Lara Dutta, titled 'Arrasatchi' at 11:30 a.m. On its sister channel Raj Digital Plus too, there are legends to be seen on April 14 - the channel is to air a special show S P Balasubramaniam's Hits from 08:00 to 10:30 p.m, and Cricket PattiMandram, a Talk Show featuring cricketers and film personalities will also be aired.