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Writer: exchange4media News Service - Friday, Jan 23,2004 6:41 AM

ESPN STAR Sports bags exclusive Broadcasting Rights for UEFA EURO 2004

ESPN STAR Sports, successful acquisition of UEFA EURO 2004™ broadcasting rights for the Indian Sub-continent. ‘UEFA EURO 2004™’, second most important soccer property after the ‘FIFA World Cup Soccer’, will be played amongst historical favourties like France, England, Italy and Germany. 16 European teams will participate in the ‘UEFA Euro 2004™’, which will be held in Portugal from 12 June to 4 July 2004.

UEFA EURO 2004™ is a tournament played among 16 of the 51 member associations registered with UEFA. Fifty of UEFA’s 51 participating teams were included in the draw to qualify for the first 15 spots with host Portugal qualifying automatically. The 16 teams who qualified for the UEFA EURO 2004™ are Portugal, Greece, Spain, Russia (Group A), France, England, Switzerland, Croatia (Group B), Sweden, Bulgaria, Denmark, Italy (Group C) and Czech Republic, Latvia, Germany, Holland (Group D).

R C Venkateish Managing Director, ESPN Software India Pvt Ltd said, “This is one of the “Best” football competitions in the world. Considered one of the biggest competitions on the sporting calendar, Euro has a strong fan following in India. As the telecast times on ESPN STAR Sports are at around 9:30 pm in India, we expect the UEFA EURO 2004™ to attract a lot of viewers nationally.”

“UEFA EURO 2004™ provides an exciting and clutter-free environment to our advertisers to reach its target audiences. It is also happening at a time when there is no other global sporting event.” He added.

UEFA EURO 2004™ will showcase 31 matches including 24 First Round matches, four Quarterfinal matches and two semifinal matches from June 12. The final will be played in Lisbon on July 4, 2004. The festival of football will be witnessed in eight cities – Braga, Guimaraes, Porto, Aveiro, Coimbra, Leiria, Lisbon and Faro-Loule – in Portugal.

While telecasting this mega event LIVE and Exclusive in the Indian Sub-continent, ESPN STAR Sports will also produce daily half hour pre-match highlights complemented with four weekly one-hour highlights.

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