Alok Mehta editor of Hindi daily Dainik Bhaskar, will be joining the Outlook group from August 1. He has been appointed editor of Groups new Hindi weekly scheduled to be launched in September.
Hindi Outlook will be the fourth publication of the group that brings out the English news weekly Outlook, personal finance magazine Intelligent Investor and travel magazine Traveller. It will give a head on competition to Hindi India Today, the only Hindi news weekly which is more or less a translation of English India Today.
The 64 page all colour Hindi Outlook will have its individual identity, with only about 20% of content drawn from English Outlook. Says Alok Mehta “Hindi Outlook is a serious attempt to fill the void created by the closure of Ravivar, Maya, Saptahik Hindustan, Hindi Sunday Mail and Sunday Observer.”
The new weekly will focus on the Hindi belt. “Out effort will be to make the magazine more Hindi reader friendly. Besides politics and economy we will cover literature, health & lifestyle and social issues. Investigative stories will be another hallmark of the magazine that will truly mirror the aspiration of the Hindi readers,” adds Mehta, who brings with him rich experience of working with reputed weeklies, Saptahik Hindustan from Hindustan Times group and Dinman from The Times of India group.