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Writer: exchange4media News Service - Monday, Jul 28,2008 8:24 AM
TV channel promotion in print jump 29 pc in Jan-June 2008 – AdEx Analysis

TV channel promotion in print saw a rise of 29 per cent during first half of 2008 as compared to the corresponding period in the previous year. Radio channel promotion in print saw a considerable rise of 73 per cent during Jan-June 2008. Discount promotion was the most widely used sales promotion in print.

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