The Ministry of Railways (Railway Board) has invited bids from creative and media agencies for handling the creative and media mandate for Indian Railways. The agencies are being called to build the Indian Railways brand across multi-media platforms. Moreover, media revenue optimisation is needed from media buying agencies, who will be able to market the various advertising opportunities that exist within the Indian Railways system.
As per the eligibility criteria, the advertising and media buying agencies must have average billing of Rs 200 crore per annum over the last three financial years, that is, between 2007 and 2010. The top three contributors of revenue to the firm must figure in the list of top 100 companies of India as listed in Business Standard (BS 1000) of February 2010 or the list of Scheduled Banks. The advertising agencies must have valid INS accreditation.
The forms can be downloaded from the Indian Railways website, www.indianrailways.gov.in. An application must be submitted along with documents supporting eligibility criteria. Applications in sealed cover with supporting documents should be sent to Room No 310-311, Ministry of Railways, Rail Bhawan, New Delhi, latest by 3 pm on July 16, 2010. Shortlisted agencies will be called to make presentations.