Writer: exchange4media News Service - Tuesday, May 17,2011 10:37 AM

Lokmat to launch tabloid daily City Express in Aurangabad

Lokmat to launch tabloid daily City Express in Aurangabad

Lokmat Media Ltd is planning to expand its presence in Maharashtra by launching Lokmat Samachar, a Hindi daily from Jalgaon, and Lokmat City News Express, a compact newspaper from Aurangabad, by the end of May 2011.

Targeting across age groups, Lokmat City News Express, the first compact newspaper from Lokmat Media Ltd, will be launched in Aurangabad and would focus on News, Views, and Masti. With a claimed initial print run of over a lakh copies, Lokmat City News Express will present articles ranging from serious issues to fun ideas for enjoying weekends. The content mix of the newspaper will include social and political issues, health, city happenings, features and interviews.

Speaking on the development, Mandir Tendolkar, Vice-President, Communication, said, “Aurangabad is in the limelight considering the changes that have been happening here in the last 15 years. A fresh entrepreneurial spirit and the desire to invest make this a happening city. Lokmat City News Express will represent the new buzz of the city. Most of our new readers are in the younger age band and the ones who really live it up. Hence, this compact daily will tap the freshness of information.”

Meanwhile, with a view to strengthening its Hindi footprint in other parts of Maharashtra, Lokmat Media Ltd will launch its fifth Hindi edition Lokmat Samachar from Jalgaon. With an initial print run of around 20,000 copies, the daily will reach out to readers in Nandurbar, Bhusawal and Dhule, apart from Jalgaon. The Hindi offering will be priced at Re 1. As far as the distribution strategy is concerned, it will use the same newspaper distribution network of hawkers and agents it uses for Lokmat Marathi in Jalgaon.

Tendolkar remarked, “Jalgaon has a very good potential and is the right place to expand our Hindi daily. Jalgaon is a rich industrial belt with many industrial and residential townships. Also, the city has a high Marwari population, which right now, is reading Hindi dailies from other places. This will be the local Hindi edition of the city.”

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