Writer: exchange4media Mumbai Bureau - Monday, Oct 19,2009 9:17 AM
Hungama Digital Media and Samsung go ‘Blue’

Hungama Digital Media, in association with Samsung, has announced the launch of ‘The Blue Blaze’, a PC and mobile game and digital promotion for the Akshay Kumar-Sanjay Dutt starrer ‘Blue’.

The digital promotions of the film will reach out to the audiences on social media through an innovative campaign for users on Twitter, Facebook, Orkut and a ‘Blue zone’ on Bollywood Hungama. The ‘Blue Zone’ is touted as a one-of-its-kind rich media innovation for a Bollywood film. It takes the audiences to an underwater theme on the web, which submerges their page into the secrets of the ocean and recreates the theme of the film for a complete ‘Blue’ experience.

Asim Warsi , GM - Marketing , Samsung Mobile, said, “The association with ‘The Blue Blaze’ will give us an opportunity to reach out to the highly connected youth of today using the very entertaining and absorbing platform that the film ‘Blue’ provides.”

Punyashlok Bhakta of Hungama Digital Media remarked, “The digital platform is posing opportunities for concepts like ‘Blue’ to connect with the audiences and create curiosity through experiential concepts. Bollywood fans enjoy new concepts that break the monotony of their regular internet world.”

‘The Blue Blaze’ is a multi-level game that delivers an innovative and exciting experience to the player, pitting him against the perils of underwater. The players also get a chance to flirt with the star cast of ‘Blue’ as the game features the stars of the film as central characters. The game is available on the movie’s official website, www.bluethefilm.com, and on www.bollywoodhungama.com/blue. It is also available on all telecom operator platforms.

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