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Writer: exchange4media Bangalore Bureau - Wednesday, Aug 19,2009 9:51 AM

Cartoon Network partners with Art Television in Sri Lanka

Expanding its footprint in South Asia, Turner International has launched a dedicated one-hour programming block of its leading kids’ channel, Cartoon Network, on Art Television, Sri Lanka’s leading terrestrial English channel. Starting August 16 from 4:30 pm to 5:30 pm everyday, kids in Sri Lanka can now enjoy the opportunity to experience Cartoon Network’s popular cartoons, which include ‘Dexter’s Laboratory’, ‘Powerpuff Girls’, ‘Samurai Jack’, ‘Johnny Bravo’, ‘Ed, Ed N Eddy’, ‘Courage the Cowardly Dog’, and many more.

Announcing this partnership, Siddharth Jain, Vice President and Deputy General Manager – Distribution & Business Operations, South Asia, Turner International India Pvt Ltd (TIIPL), said, “Sri Lanka is an extremely important market for Turner International. Our relationship with Art Television dates back over a decade. With the launch of this block we now provide news and entertainment to our consumers in Sri Lanka by leveraging the reach of Art Television. This block will showcase world class kids entertainment and are sure to keep our viewers enthralled. This partnership between Turner International and ART Television will prove to be a win-win initiative for the consumer as they get to enjoy the content from the world’s largest cartoon library and on a platform with the largest reach in the country.”

Annika Senanayake, Chief Executive Officer of ART Television, said, “This is an important addition to our existing line-up and will offer our viewers an even more compelling and well rounded mix of programming. It consolidates Art Television’s commitment to providing every viewer group with quality entertainment. Cartoon Network is renowned internationally as the leading kid’s entertainment channel and Art Television is no stranger to partnering with only the best. Animated programming spans language barriers, age differences and appeals to a wider audience which is the foundation of our modus operandi.”

As a special treat to its viewers, the programming block on weekends will showcase globally popular Cartoon Network icons such as ‘Ben 10’, among others. The special Cartoon Network programming block will be promoted by a hi-decibel marketing campaign that will cover both above-the-line activities and below-the-line activities.

Art Television is the only channel in Sri Lanka to operate 24 hours and currently showcases 15 hours of CNN daily. Its partnership with Turner International dates back to 1995, when the channel was one of the first in the South East Asian region to introduce CNN on terrestrial television.

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it is an excellent tie up. Art tv is really doing some wonder work these days. Not only class entertainment for Kids. They also bring viewers with uptodate business news via its daily business bulletting " The state of Business" and weekend roundup "Bizroundup". Their latest addition is the "The Diplomat" the first in Sri Lankan television where diplomats based in Sri Lanka is been interviewed on a weekly basis. well done art tv and what a tie up with turner international.


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