Dainik Bhaskar
Writer: exchange4media Mumbai Bureau - Monday, Mar 27,2006 7:09 AM

Kingfisher is associate sponsor for Wills Lifestyle India Fashion Week

The Fashion Design Council of India (FDCI) and Percept D’Mark (PDM) have announced Kingfisher as the associate sponsor for Wills Lifestyle India Fashion Week.

Rathi Vinay Jha, Director General, FDCI said, “The FDCI is delighted to have on board ‘Kingfisher’ as the associate sponsor for Wills Lifestyle India Fashion Week. We look forward to our association with one of India’s most glamorous lifestyle brands, which is widely recognised as an active supporter of the Indian fashion industry over the years. This event is truly getting bigger and better! We welcome Kingfisher on board.”

Vijay Mallya, Chairman, UB Group, said, “As the king of good times, Kingfisher has always stood for style, fashion, fun and glamour. These values are reflected in the Kingfisher Fashion Awards, Kingfisher Derby, Kingfisher Model Hunt and the Kingfisher Swimsuit Calendar, and as partners to the fashion week, we hope to continue defining Indian fashion.”

Mallya added, “Over the next few years, as we continue our partnership with FDCI for the WIFW, we hope to celebrate and promote India as we make a mark in the global fashion industry. While that represents our commitment to the fashion industry, in true Kingfisher style, our discerning consumers can expect to catch the excitement of the fashion week. So, let the good times roll.”

Atul Chand, General Manager, ITC’s Lifestyle Retailing Business, said, “We are pleased to welcome ‘Kingfisher’ as associate sponsor for the Wills Lifestyle India Fashion Week. We are sure the association will go a long way towards jointly taking the event to new heights. In the last one month or so, the momentum has been really building and we look forward to a grand event.”

Preeta Singh, CEO, PDM said, “I am delighted to present our associate sponsor, Kingfisher, an Indian international brand that is truly aspirational. The young and upbeat mood of the brand supports that of Wills Lifestyle India Fashion Week. We welcome the good times.”

Wills Lifestyle India Fashion Week will be held at The Grand, New Delhi from April 5-9, 2006.

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