InMobi has roped in Emmanuel Allix, a former GroupM hand, into their top management team to spearhead Asia Pacific. In this position, Allix will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. He joins InMobi from Pudding Media, where he was Managing Director.
With an already well established business in the market, Allix has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.
Allix has been working in the Internet and mobile space for over 15 years in the Asia Pacific region. He had also served on the board of MMA APAC in 2008 and is a regular speaker at various events like AdTech, CommunicAsia and Media360. During his stint with GroupM, he oversaw the activities concerning P&L, Business Development, Sales Increase and Strategic Planning.
On joining InMobi, Allix said, “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific.”
Naveen Tewari, Co-Founder and CEO of InMobi, said, “We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel, who comes in with a lot of relevant experience as well as a successful way of evangelising the mobile medium.”
InMobi, formerly mKhoj, is the largest mobile ad network across international markets. The company works with leading publishers to monetise their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3,000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai and Bangalore and works with some of leading global brands such as Nokia, Reebok, Samsung, Yamaha, etc.