The various offices of Lintas Media Group have been adding new businesses in recent times. Close on the heels of Bangalore, the agency’s Kolkata and Chennai offices, too, are on an account winning spree adding on clients like Srei Infrastructure Finance Ltd, Amrit Group of Companies, etc.
Srei Infrastructure Finance Ltd is one of India’s leading non-banking financial institutions (NBFI) and the only private sector infrastructure financing NBFI. In addition to infrastructure, Srei also offers a bouquet of allied financial services like capital market services, insurance broking and venture capital.
On choosing LMG, Braj Kishore, Vice-President and Head, Corporate Communication, Srei Infrastructure Finance Ltd, “We wanted a strong agency which could understand our business and provide us with the best media solutions for our multiple target segments. LMG came across as a strong agency with the passion and commitment, and with the ability to provide us with the best 360 degree solutions and resources.”
Mahesh Motwani, VP, LMG Kolkata, said, “Srei is a very dynamic organisation to be associated with. We are very happy that they have given us this opportunity. Srei is poised to leap forward in the growth of India, and we want to be with them step for step. Srei is a Rs 1,000-crore group and has earmarked a media spend of Rs 10-15 crore and more for its media budget. Lowe has been awarded the creative duties for Srei.”
Another account in LMG Kolkata’s kitty is that of the Rs 700-crore Amrit Group of Companies. The Group deals in manufacturing and production of animal feeds, poultry and dairy products.
Amrit Fresh Milk has been launched with Lowe as the creative agency and LMG Kolkata as the media agency.
Shantanu Dutta, Deputy General Manager, Amrit Group, said that after milk, the Group planned to launch variants such as curd and paneer (cottage cheese).
“Amrit Fresh Milk is a new category for us and one that touches consumers directly. It is a unique category because of the challenge it presents to coax the consumers to change their daily habituated products and accept us. The media planning, therefore, calls for a lot more understanding of the consumer insights and will have to be even more innovative,” Motwani said. The media budget is in the region of Rs 10 crore.
Meanwhile, LMG’s Chennai office has won the Royal Sundaram General Insurance business in a multi-agency pitch. The size of the account is estimated at around Rs 10 crore.
“These wins follow the new business worth Rs 50 crore that LMG’s Bangalore office had won over the past couple of weeks,” said Sudha Natrajan, President and COO of LMG, adding, “In a year like this, every win is extremely significant and also displays the vibrancy of the agency.”
Slew of wins for LMG Bangalore; biz worth Rs 50 cr added to agency kitty