Apollo Hospital Enterprise, which has more than 43 hospitals in the group, has appointed Bates 141 Chennai to handle the creative duties for the Southern region. Media Direction, the media arm of RK Swamy handles the media business. The account size couldn’t be ascertained at the time of filing this report.
While industry sources have confirmed the news, neither the company nor the agency was ready to comment on the development.
Apollo Hospitals Group had become an integrated healthcare organisation by the start of the new Millennium with owned and managed hospitals, diagnostic clinics, dispensing pharmacies and consultancy services.
To enhance performance and service to customers, the group also makes available the services to support business; telemedicine services, education and training programmes, and research services, and a host of not-for-profit projects. The group also has partnerships with hospitals in Kuwait, Sri Lanka and Nigeria.