Apollo DKV, the joint venture between Apollo Hospitals and Europe-based health insurer DKV AG, has appointed Quasar Media as its agency on record (AOR) for its digital business communications. The account size is pegged at Rs 2 crore.
Quasar would take care of Apollo DKV’s holistic communication strategy ranging from media planning, media buying, and creative conceptualisation to all other digital initiatives.
Highlighting this association, Chandrashekhar, Chief Marketing Officer, Apollo DKV, said, “Quasar understood Apollo DKV’s business and objectives, and proposed result-oriented solutions. Their overall approach suited our communications strategy. Apollo DKV would partner Quasar in developing a comprehensive digital communication mandate during the next one year.”
Commenting on the account win, Manish Vij, Chief Business Officer and Co-Founder, Quasar Media, said, “We mutually shared our online business strategy with Apollo DKV, which translated into an understanding of the business vision of Apollo DKV Health insurance. We see Apollo DKV as a leader in the health / travel insurance industry in India and would work towards making them the first choice as Health / Travel insurer in India in the digital space as well.”
Piyush Rathi, Business Director, Quasar Media, added, “The digital medium will be an important tool in Apollo DKV’s promotional and business strategy, with Quasar being responsible for building efficiency in order to get the medium and targeted audience closer to the business objectives. We shall work together to build a strong online presence for Apollo DKV, both in terms of visibility and lead generation.”
