Following a multi-agency pitch, Kotak Mahindra Bank has awarded the creative business for its recently launched credit card to JWT. Industry sources have pegged the size of the account upwards of Rs 15 crore. The media business for this account continues to be with Starcom Worldwide.
Karthi Kumar Marshan, Head, Group Marketing, Kotak Mahindra Bank confirmed the development and said, “We have awarded the creative business to JWT and the agency has already started working on the creative work for our recently launched product.”
The Kotak Mahindra Group has various other services in the domains of banking services, investment and insurance, and mutual funds, among others.
