Lintas Media Group (LMG) has bagged the media duties of Dr. Batra’s Homeopath Clinic. Dr. Batra’s has established itself in homeopath and currently has clinics across 17 cities as also overseas presence. The ad spends of the business is pegged around Rs 30 crore. In the past, the media duty of this business was handled by Denstu, MPG and Dattaram. Lowe has been given the mandate of creative duties and a new print media campaign is slated to commence from February 23, 2008.
N P Sathyamurthy, Joint President, LMG, said, “We are delighted to be associated with the brand Dr. Batra. This brand offers substantial scope for LMG to demonstrate their ‘Return on Investment’ (ROI) based planning and implementation skill sets. What makes it more challenging is the client’s wisdom about the nuances of the local market place even at the smaller town level. We are glad to partner with Dr. Batra in their aggressive market expansion plans.”
LMG, headed by media veteran Lynn de Souza, specialises in advanced scientific media planning and buying activity and is acknowledged for its collaborative approach for partnering for client success. The Group has recently been taken over by its parent IPG and has undertaken a strategic organisational re-engineering process to further strengthen its leadership within the country. This process will accelerate business growth and also align objectives to be in congruence with international goals as may be necessary.
Key LMG clients include ITC Ltd, Maruti Udyog Ltd, Bajaj Auto, Idea Cellular, MRF, Sony, UTI, Tata Mutual Fund, Saregama (I) Ltd, Reynolds, Revlon, and Bombay Dyeing.