Starcom Delhi has won the media duties for Masterstroke Whisky. It is a tie-up between Diageo and Radico, and prepared by master distiller Peter J Warren. This is a semi-premium whisky that was launched in India in mid-April this year. The account size is Rs 18-20 crore.
Rajesh Joshi, Deputy General Manager-Marketing, Masterstroke Whisky, said, “The reason we selected Starcom was that they had done a fantastic work in the past with Magic Moments Vodka. They gave a very good presentation, and a good analysis and strategy.”
Joshi explained that the company has roped in Shah Rukh Khan as the brand ambassador, and that the actor will play a key role in brand and product communication on television, print and outdoor media.
Tarun Nigam, Executive Director-North, Starcom, said, “Starcom is all geared up for the commercial launch of Masterstroke in India. We would be handling all aspects of the communication, which includes print, TVC, radio, below-the-line activities and outdoors. We are going to break the campaign across all media in the first week of July.”
Nigam said about Starcom’s future plans, “The USP of the Starcom team is that we are giving importance to market visits as we feel a brand needs to be felt and brand bonding needs to be developed. Today, most of our clients are in the growth phase. We would like to raise the bar for my existing clientele for them to act as a brand ambassador for our future businesses.”