Rediffusion DYR Delhi has won the creative duties of Taneja Developers Infrastructure Ltd (TDI). The account size is pegged at Rs 5 crore. The incumbent agency was Centrum. Taneja Developers & Infrastructure Ltd is a flagship company of the Taneja Group and is in the core area of real estate development along with construction activities.
For the last two decades, the group has been primarily focussed on the business of trading in real estate. From the 1990s onwards, the group diversified into other areas with a thrust on developmental activities.
Santosh Sood, COO-Regions, Rediffusion DYR, said, “We are looking forward to working with TDI. We like to work with players with big aspirations and big targets. We will be doing brand and product communication for the brand.”
He added, “We would be working towards the 360-degree angle. It includes print, TV, and outdoors, among others.”
TDI, Marketing Director, Nitesh Kumar, said, “We have shifted our creative duties to Rediffusion DYR, Delhi. They will be currently working on the creative of the upcoming malls like the TDI Mall in Delhi’s Rajouri Garden and many more. IBFC is another agency who will be doing brochures and mailers for us.”
Other upcoming projects for TDI include TDI Fun Republic, Paragaon, Southern Park Saket, TDI Centre Jasola, TDI Mall Agra, etc.