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Writer: Noor Fathima Warsia - Wednesday, Nov 09,2005 8:07 AM

AAAI’s symposium ‘The Future of Advertising’ kick-starts in Mumbai from today

The Diamond Jubilee Celebrations of the Advertising Agencies Association of India (AAAI) have given the ad industry much to look forward to. In continuing with the celebrations that had begun in July 2005, the association’s international creative symposium, ‘The Future of Advertising’, begins on November 9, 2005.

The two-and-a-half-day event will see some of the biggest international creative gurus. In addition, Renuka Chowdhury, Union Minister of State for Tourism, will deliver the inaugural address.

The first burst of celebrations on the completion of 60 years of AAAI was seen with the ‘Beyond the Horizon’ seminar on July 21. While the intention then was to gauge the future trends in the media fraternity in the whole, this time it is revolves around consumer trends, research focus, new media, creative challenges and the cutting edge of execution.

On day one, along with Chowdhury, Shashi Tharoor, Under-Secretary for Communication and Public Information, United Nations, will deliver a special address on Promoting the United Nations, A Global Challenge. The keynote address on the day would be delivered by Arun Adhikari, Managing Director, Hindustan Lever.

Needless to say that fun begins on day two, when Bruce Matchett, Chief Creative Officer, JWT and Michael Birkin, Vice-Chairman, Omnicom will join the likes of R Ramaraj, CEO, Sify, and author Stefan Engeseth to speak on topics like ‘Out of the Box: Switching the light bulb on!’, ‘Concept of Futurity’ and ‘In a technology-driven environment is there a role for brands’.

Day three will see more advertising heavyweights address Indian professionals, with Tony Wright, CEO, Lowe Worldwide delivering the keynote address. Some of the speakers on the day include David Guerrero, Creative Head Asia and Chairman and CCO BBDO, Philippines; Piyush Pandey, Executive Chairman and NCD, Ogilvy; and Earl J Wilkinson, Executive Director, International Newspaper Marketing Association.

Offering a comment on the day ahead, Colvyn Harris, CEO, JWT India, and Chairman of the Steering Committee for the symposium, said, “I am positive this effort will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future.”

The Association has gathered support from the industry with the likes of media entities like Malayala Manorama and SET India associating with the event.

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