Nike India has chosen JWT Bangalore as its creative partner following a multi agency pitch. The other agency contesting the final stage of the pitch was O&M. Confirming the development, Dhunji Wadia, VP and GM, said the agency is excited about this new win.
With this development, JWT Bangalore will be involved with Nike right from the brand development stage in the country to enhancing the presence of the brand in the Indian market. Until now, one of Nike’s brands, Air, was handled by Rediffusion DY&R and a substantial portion of their creatives comprised the international Nike ads.
The pitch was led by Rajesh Gangwani, Vice-President of the agency, Shekhar Deshpande, Navonil Chatterjee and Sainath Saraban.