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Writer: Akash Raha - Tuesday, Nov 16,2010 7:31 AM
Mail Today turns 3; eyes 4.5 lakh circulation in Delhi

Mail Today completes its third year in the industry today. The newspaper was launched on November 16, 2007 for the Delhi masses by the India Today Group, in collaboration with Associated Newspaper (ANL). To commemorate this occasion, the newspaper has brought out a 96-page mega-issue, which includes a special section on personality-driven compilation, called ‘The Pacesetters’, which draws an analogy to the growth of Mail Today itself.

Speaking to exchange4media, Suresh Balakrishnan, COO, Mail Today, said, “Over the last three years, Mail Today has also shown that we have been the pacesetters in Delhi. Considering that it’s been only three years for us in the market, I think we have done very well. After three years, most newspapers are still in their nascent stages. We have grown to two lakh copies in Delhi in merely three years and that makes us the fastest growing newspaper in Delhi. From the advertising point of view, you would observe that advertisers have tripled over the last one year (in the last 12 months). Mail Today is becoming a strong currency amongst advertisers, but there is a lot more that needs to be done before we move on to newer markets.”

The 96-page anniversary issue includes 48 pages of main issue along with a 48-page Anniversary special section, called ‘The Pacesetters’. The Anniversary issue is a personality driven compilation and profiles paradigm changers such as Rahul Gandhi, Rajnikant and Saina Nehwal, who have redefined the way of our country.

Speaking on this occasion, Bharat Bhushan, Editor, Mail Today, said, “The Anniversary issue includes personalities from the field of politics, bureaucracy, social welfare, sports, arts and culture, etc. We have picked three personalities from each field, who symbolise our three years in the industry. The idea behind this section was our belief that Mail Today is a pacesetter in the field of journalism. When we launched in Delhi three years back, not many had put their money on our success. But today, we have a strong readership which is constantly growing. We have successfully created a niche for ourselves. In the future, too, one can expect high quality of journalism from Mail Today. There will be more investigative stories, more attitude in our coverage and more exposés such as we have been doing over the last three years.”

When asked whether expansions to newer cities were on the cards anytime soon, Bhushan replied, “We still believe that we can do much better in Delhi. Our aim is to have a circulation of around four and a half lakh. We will move on to newer cities only when we believe that we have consolidated in Delhi. We can do much better and become much stronger.”

In the last three years, Mail Today has sewn a tailor-made success story for themselves. As per the IRS 2010 Q2 figures, Mail Today showed a strong growth of 8.56 per cent over Q1. According to IRS 2010 Q2 figures, Mail Today recorded an average issue readership (AIR) of 203,000.

 

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Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!


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