Writer: Judy Franko - Monday, Mar 15,2010 8:28 AM

Chennai-based SRM Group to launch Tamil TV channel for youth

Chennai-based SRM Group to launch Tamil TV channel for youth

Diversified-Chennai based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. Speaking to exchange4media, RP Sathyanarayanan, Managing Director, SRM Group, said, “We are planning to launch a satellite television channel, which will be along similar lines of ‘Puthiya Thalaimurai’.”

Speaking further, he noted that today, a television channel had become an extension of songs and movies and it was believed that one could not run a channel without them. “Though our channel would have limited entertainment-oriented programmes, I would like to call it as infotainment driven. We will have news and new analysis. Furthermore, we will be laying emphasis on education, healthcare, and employment a lot,” he added.

Sathyanarayanan further said, “We expect to launch the cannel in the next two months’ time. We have already applied for the license and are hopeful of getting it soon.”

Apart from launching a television channel, the SRM Group is also mulling over launching the ‘Puthiya Thalaimurai’ magazine in English language. “I have been receiving a lot of feedback from readers, asking me to launch the magazine in English as well. People feel that our magazine has long shelf life and, therefore, they can keep it as a repository of knowledge,” Sathyanarayanan added.

Generation Now Media, which publishes ‘Puthiya Thalaimurai’, recently added a pull-out, christened ‘Puthiya Thalaimurai Kalvi’, which is clubbed along with the magazine. “The new supplement is completely about education, employment and job opportunities. At present, we are clubbing it along with the magazine. Later on, we will be launching it as a separate magazine,” he informed.

‘Puthiya Thalaimurai’ is headed by veteran journalist V Maalan and boasts of eminent guest columnists such as former President APJ Abdul Kalam, V Irai Anbu, and Ramesh Prabha, among others.

Sathyanarayanan claimed that the weekly sold roughly 2.5 lakh copies, of which 10,000 were pre-paid subscriber copies. For the inaugural issue, the magazine had tied up with a Tamil daily and bundled around 1 lakh copies with the newspaper, thus reaching maximum number of audience on the first day of the launch. Launched with an introductory cover price of Rs 5, the cover price had now been increased to Rs 10, informed RBU Shyam Kumar, Vice President, Sales & Operations. Prior to Generation Now Media, Shyam Kumar was Chennai City Head of The Times of India, and had played a vital role in the launch of TOI in Chennai.

“Having ensured maximum reach and enviable numbers in quick span, we have added PT Kalvi as a value addition supplement to our readers,” Shyam said, claiming that at a time when magazine readership was on the decline, ‘Puthiya Thalaimurai’, with its unique and differentiated approach, had reversed the trend.

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Puthiya Thalaimuraikku En Eniya Kalaivanakkam. Thunkidakkum ilanjarkallukku oru Vilakka ka Irukkirkall ethu needikka vendum Vaythukka....
All the best.. I willing to work with u.. jill (writter)
i am a good employe
kaalai vanakkam.... tis is E.ENBAN,i have finished B.Sc.,VISCOM.i am interested in photography& videography why they expecting more experience from "freshers", what will they do (including me)???? pls give me a solution.... thank youuuu....
iam good knowledge in tamil writing& speaking iam willing to work with a news reader thank you
good noon...'m rohith doing b.e(eee)3rd year... sir, can you tell me about your recruitment... im willing to work with you....any part time job there... thank you.....
i am good knowedge in reporting feild
Running a TV channel is easy than running a publication. There are very few people who are successful in running a publication rather than tv channel. But any how best of wishes to SRM in their new venture.
is it possible to survive in Tamilnadu's film centred entertained viewers to settle for infotainment.How will the channel and the advertisers are going to survive..billion dollar question..SRM has the billions..good luck SRM on your effort
Best wishes to the SRM Group. It's been a long time since something of note happened in the TN media scene.
It's heartening to know that a media channel's prime time to be slotted for education,health care and youth.No wonder, its from the premier educational instiution,SRM. Hope they enlighten the youth through their media channel
Totally agree with you Mr. Vijayakumar. With PT, SRM Group has announced it's arrival in the media space. A television on the similar lines, in fact, has plenty of scope. With shows on gadgets, employment, eduction, the channel is bound to make an impact. I wish them all the very best!
i wish the effort of mr.sathyanarayanan,today we really need a television that should give good thinking,value education and motivation,they should focus what Swami Vivekananda saying Arise,Awake and know your strength.
I wish the PT team a great success in all their future projects especially in the tv media. PT within short period has brought lots of changes especially to develop positive approach among the younger fraternities. Hats off for the remarkable contents issue after issue.
Need your official mail id to post my resume. Thank you., raghav-9840320489
sir iam more than 20 year service in channel for cheif cameraman'.
Hello sir,I am SARAVANAN.J. (9840409238) Having 6 Years of experience as a FCP EDITOR,PRODUCER in CHENNAI
Hello sir,I am stephen A.R. (9566624441/9788207089. Completed B.Sc.,(I.T)Course in Annamalia university, Having 11 Years of experience as a News Reporter/Camera man in Trichy( Media Field & Press Field)
Hello sir,I am Karthick sankar.S (9543114455/9047114455. Completed B.Com Course in American College, Madurai during the period of 2006-2009.. Having 4 Years of experience as a News Reporter/Camera man ( Media Field)
I m senthilvel . i have 15 years experience in photography and videography. i would like to join in ur TV.Now working at saravana videos at t.nager chennai mycontact :9962768150. waiting for ur reply sir thank u
ALL the best...we need a change in eveything in the media world..very few people try to give some good things in media..many are not interested because they are believe commercial..very few people only take risk to give good things and money is secondary...in that type of category Mr.sathya narayanan...For EXAMPLE THE NEW TAMIL MAGAZINE..WHICH IS WITH GOOD QUALITY AND INFORMATION FOR YOUTH..WHEN you read the magazine u can understand how much worth it is...after reading share your views.. regards baalaji baalajisk@gmail.com 9884016886
ilaya thalaimurai bujam jeyikkappovadhu nijam...ungalaal... ini oru vidhi sei(ven)vom... 9047295156...
I am tamil news reader in Raj tv and would like to apply for the same.

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