Suvarna News, the popular news bulletin on Suvarna channel, will become a 24-hour Kannada news channel from Monday, March 31, 2008. The channel’s core principle is that being accurate and straightforward with unfaltering values, which is captured in the channel’s philosophy of ‘Nera Ditta Nirantara’.
The news channel would be packaged with an international look and feel. Proficient news anchors would host Suvarna News, making it a qualitative news experience in Kannada television. Covering every sphere of importance and interest for a Kannadiga, Suvarna News would have news bulletins, talk shows, and in-depth analysis revolving around politics, crime, sports, technology, automobile, trends and fashion, among others.
Speaking on the launch, K Sanjay Prabhu, COO, Suvarna, said, “Suvarna News stands for transparent and unbiased journalism. Advanced visual and digital effects would provide for an unmatched quality viewing for the first time in the Kannada television medium. With our GEC and news channels, Suvarna would become the name for comprehensive infotainment for the complete family.”
Shashidhar Bhatt, Chief of News, Suvarna, said, “Our team comes with the values of accuracy and boldness. What the audience will get to see on Suvarna News will be ‘Nera Ditta Nirantara’.”
Part of the Asianet Television Network, Suvarna News is the second channel to be launched under the Suvarna brand umbrella. Suvarna’s entertainment channel was launched in June 2007 to coincide with the occasion of Suvarna Karnataka (50 years) state celebrations.