Search Result : Digital

Concept-One wins USD 4 million digital mandate for Televisory

By exchange4media News Service | 2017/Apr/28

We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil, says Abhishek Razdan, CEO, Concept-One

Is Softbank board giving in-principle nod to Flipkart-Snapdeal merger?

By exchange4media News Service | 2017/Apr/28

SoftBank board has reportedly approved a deal to gain 20 percent stake in the Snapdeal-Flipkart merged entity as well as approving a plan to buy out Snapdeal investors

Vishal Chaddha moves on from HT Media

By Saif Ahmad Khan | 2017/Apr/27

Vishal Chaddha is moving on from HT Media after five years with the company

What is eating Facebook Instant Articles?

By Abhinn Shreshtha | 2017/Apr/28

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Discovery announces digital partnerships with VS Media and TABILABO

By exchange4media News Service | 2017/Apr/26

These initiatives to transform and accelerate Discovery’s growth across Asia Pacific

ESPNcricinfo partners with Maruti Suzuki Vitara Brezza for IPL

By exchange4media News Service | 2017/Apr/26

ESPN’s Melinda Farell and Arya Yuyutsu tour across all IPL destinations exploring the sights, sounds, and buzz in the latest season of the sport travel program, On the Road strengthens leadership team with Sauvik Banerjjee, Kishore Mardikar, and Behram Sabawala

By exchange4media News Service | 2017/Apr/27

Banerjjee joins as Chief Technology Officer, Mardikar as Chief – Brand Marketing and Institutional Sales, and Sabawala as Chief Financial Officer

We are trying to make the world more open and connected: Umang Bedi, Facebook

By Ruhail Amin | 2017/Apr/27

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

DigitalF5 bags digital mandate for Livpure

By exchange4media News Service | 2017/Apr/25

The digital marketing company to focus on storytelling as a new approach to brand building in the category

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | 2017/Apr/26

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | 2017/Apr/26

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

VOOT partners with Google to launch Video-On-Demand Progressive Web App

By exchange4media News Service | 2017/Apr/26

This upgrade will allow for a high-quality user experience

Gartner survey shows 42% CEOs have begun digital business transformation

By exchange4media News Service | 2017/Apr/24

IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey

Chrome's rumoured ad blocker might turn out to be a smart move by Google

By Abhinn Shreshtha | 2017/Apr/24

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

Regional OTT content growth will contribute to 35 per cent of viewership for next five years

By Venkata Susmita Biswas | 2017/Apr/24

Regional content space has approximately 750 million untapped internet users

Uncertain days await Burrp as Network18 plans to sell food discovery platform

By Saif Ahmad Khan | 2017/Apr/24

The board of directors at Network18 approved a proposal to restructure Burrp on April 19

Carrier Midea India appoints Bottle Openers as its digital agency on record

By exchange4media News Service | 2017/Apr/22

The mandate covers overall digital and social strategies, media planning, and media buying

Accenture names IPG's UM as global strategic media planning and buying partner

By exchange4media News Service | 2017/Apr/21

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

comScore announces launch of MMX multi-platform in India

By exchange4media News Service | 2017/Apr/20

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

Dentsu Aegis Network to continue acquisitions; aims for 50% inorganic growth: Ashish Bhasin, DAN Chairman and CEO, South Asia

By exchange4media News Service | 2017/Apr/21

Dentsu Aegis Network to develop its digital capabilities and aim for 50% inorganic growth Photos: