Search Result : Digital

BBH wins creative mandate of Smartron

By exchange4media Chennai Bureau | 2017/Sep/20

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Creativeland Asia appoints Priyanka Mehra as Editor-in-Chief - Content Marketing

By exchange4media News Service | 2017/Sep/20

Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of everyday content creators

Micro:bit Foundation appoints Kavita Kapoor as the new COO

By exchange4media News Service | 2017/Sep/20

Kapoor has been entrusted with the goal of reaching 100 million teachers, parents and children worldwide and inspiring them to get creative with the micro:bit

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By Ronald Menezes | 2017/Sep/20

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Thrill, adventure, family life...exciting web series you just can't miss this September

By exchange4media News Service | 2017/Sep/21

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres this month

Vidooly expands presence to Mumbai; appoints Preeti Jadhav as VP of Revenue

By exchange4media News Service | 2017/Sep/20

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at Vidooly

FoxyMoron bags digital mandate of Burger King

By exchange4media News Service | 2017/Sep/19

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer loyalty

Shift from e-commerce to m-commerce accelerating in India

By Ruhail Amin | 2017/Sep/20

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Uber launches digital campaign 'UberJOURNEYS' in India

By exchange4media News Service | 2017/Sep/18

The campaign showcases real stories of riders and driver partners

Average online sales increase by 140% pre-Diwali: Criteo Survey

By exchange4media News Service | 2017/Sep/19

Up to 66% increase in share of mobile sales was seen during the season

Google launches mobile payment app, Tez, for India

By exchange4media News Service | 2017/Sep/19

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

Guest Column: Chatbots and AI are rising as financial assistants

By Saurabh Kumar | 2017/Sep/19

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Will Indian brands get a voice?

By Misbaah Mansuri | 2017/Sep/19

Experts herald that voice AI could be the next frontier in brand marketing

CLA's Baaash Digital appoints Ankush Sohoni as COO

By exchange4media News Service | 2017/Sep/18

Creativeland Asia Group launched Baaash Digital on June 1 this year to create and establish a dynamic ecosystem for the evolving everyday content needs of brands

Guest Column: How will Indian millennials shape the course of real estate in future?

By Neeraj Chaturvedi | 2017/Sep/18

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates and social amenities, all of which will influence home purchases in the future

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By Dolly Mahayan | 2017/Sep/18

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

By Rajiv Vaidya | 2017/Sep/16

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

By Misbaah Mansuri | 2017/Sep/15

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

Book My Show integrates with WhatsApp, participates in its business pilot

By exchange4media News Service | 2017/Sep/14

BMS users to now receive a message on the app with the confirmation text or a M-ticket QR Code

Fortis Healthcare awards its digital mandate to RankHigher

By exchange4media News Service | 2017/Sep/14

RankHigher was given the digital marketing mandate for all verticals of the brand Fortis after a multi-agency selection process