Search Result : Digital

Indigo iStrat wins mandate for Indepay Networks

By exchange4media News Service | 2017/Jan/20

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

Retail digital transformation journey slow: Cisco

By exchange4media News Service | 2017/Jan/19

Cisco study shows where retailers are going wrong, suggests improvements, failing which they may miss out on a USD 187 billion opportunity

WATConsult wins digital and social media mandate of Madame Tussauds in India

By exchange4media News Service | 2017/Jan/18

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

By exchange4media News Service | 2017/Jan/19

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By Ashish Shah | 2017/Jan/19

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Alapatt Diamonds signs MAA Communications as digital partner

By exchange4media News Service | 2017/Jan/19

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | 2017/Jan/19

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Xaxis' arm Light Reaction makes its debut in Hong Kong

By exchange4media News Service | 2017/Jan/19

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | 2017/Jan/18

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

IBM to partner Godrej Interio’s digital transformation

By exchange4media News Service | 2017/Jan/17

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | 2017/Jan/18

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

By Venkata Susmita Biswas | 2017/Jan/18

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

'Republic' chooses LinkedIn to build a dream team

By exchange4media News Service | 2017/Jan/17

The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint into global journalism

Whopping 600% YoY growth for Droom in calendar year 2016

By exchange4media News Service | 2017/Jan/17

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | 2017/Jan/17

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

By Madhuwanti Saha | 2017/Jan/17

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

AdLift India spreads its wings with Mumbai base

By exchange4media News Service | 2017/Jan/16

The company plans to set up more offices worldwide in the near future.

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | 2017/Jan/17

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

Amazon stirs outrage again with Mahatma Gandhi flip flops

By exchange4media News Service | 2017/Jan/17

Days after global e-commerce major Amazon was forced to stop the sale of Indian flag doormats, flip-flops depicting the face of Mahatma Gandhi appeared on the site triggering fresh outrage on Sunday

Harish Prabhu is new EPS COO

By exchange4media News Service | 2017/Jan/16

Prabhu is an extremely valuable addition to team EPS in this phase of transformation, says founder Mani Mamallan