Search Result : Digital
 

Indigo Consulting hires Sumitra Sarkar as VP - Client Services & Strategy

By exchange4media News Service | 2017/May/26

Indigo Consulting’s data and brand-led approach to digital communication is highly differentiated, says Sarkar

POKKT enables in-game branding with launch of its latest SDK

By exchange4media News Service | 2017/May/26

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | 2017/May/26

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Neeta Thakare joins InsideSport as Business Head

By exchange4media News Service | 2017/May/25

Thakare will be responsible for driving the company's business strategies, marketing and sales. She will operate from the company's Mumbai office.

Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | 2017/May/25

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

By exchange4media News Service | 2017/May/25

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | 2017/May/25

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Twitter introduces customisable Direct Message Card for businesses

By exchange4media News Service | 2017/May/24

The card will drive discovery of bots and personalised customer experiences

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By exchange4media News Service | 2017/May/24

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Flipkart and Rivigo among 40 breakthrough brands of 2017: Interbrand report

By exchange4media News Service | 2017/May/24

The two Indian brands were part of the 40 selected globally this year

Future Generali India Life Insurance appoints Rakesh Wadhwa as CMO

By exchange4media News Service | 2017/May/23

Wadhwa holds over 16 years of experience in the life insurance industry

Havas Group launches Client Trading Solution

By exchange4media News Service | 2017/May/23

CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place

IPL Playoffs register new high on Twitter with 1.2 million tweets

By exchange4media News Service | 2017/May/24

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

Penguin Random House India sets the pitch for readers with the Indian Penguin League

By exchange4media News Service | 2017/May/24

The publisher has launched a promotional book cricket game app for a limited period of time

Shekhar Gupta's digital venture secures undisclosed investments from Ratan Tata, Uday Kotak, Nandan Nilekani

By exchange4media News Service | 2017/May/23

The money will be used to launch news site The Print, a multimedia digital news platform, over the next three months

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

By Ashu Kajekar | 2017/May/23

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

Sandeep Balani named Head of India at Outbrain

By exchange4media News Service | 2017/May/22

Balani will be responsible for managing both the Publisher and Advertiser sides of the business

Subscription and advertising might be the answer to OTT's monetisation problem

By exchange4media News Service | 2017/May/23

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

Swiggy eats its way to success; records highest ever business during IPL 2017 Final

By Venkata Susmita Biswas | 2017/May/23

Swiggy saw 23% increase in new user orders on the back of IPL alone

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | 2017/May/22

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

12345