Search Result : Digital

Guest Column: Monetizing Video: Addressing the Digital-Native Publisher's Conundrum: Karan Gupta, CEO, AndBeyond.Media

By Karan Gupta | 2016/Oct/25

One of the biggest challenges that we presently face is understanding how the nature of content consumption and receptiveness towards content has changed writes Karan Gupta, CEO, AndBeyond.Media

mCanvas launches interactive and vertical video Innovations for brands

By exchange4media News Service | 2016/Oct/25

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

MultiTV launches Automator, an end-to-end OTT video platform solution

By exchange4media News Service | 2016/Oct/25

It unifies the entire OTT workflow into one seamless system for better business performance and end-user experience

Vidooly launches patent pending AI platform to help create more viral content

By exchange4media News Service | 2016/Oct/25

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

Facebook introduces new architecture for Android, slower networks

By Abhinn Shreshtha | 2016/Oct/24

Facebook’s new architecture that live on Thursday last week clearly indicates that it is taking India very seriously

We had to think about ways to further develop our coverage in India: Mark Thompson, CNN Money

By Saif Ahmad Khan | 2016/Oct/24

CNN Money vows to expand news operations in India; subsection devoted to India will go live on CNN Money next month

Aamir Khan's Dangal trailer views at 6 million+ and counting in less than 24 hours

By exchange4media News Service | 2016/Oct/21

The first trailer of the much-hyped Aamir Khan starrer Dangal has already garnered in excess of 6 million views on YouTube with the a majorly positive sentiment on social media within 24 hours of its release

COLORS' new campaign by Publicis celebrates #SundayIsHerHoliday

By exchange4media News Service | 2016/Oct/21

Campaign aims at breaking gender stereotypes by encouraging women to take a day off from household chores every week

IPL digital rights' value pegged at Rs 240 crore per year as tech biggies enter fray

By Abhinn Shreshtha | 2016/Oct/21

With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value

Acer India receives 'India's Most Trusted Brand Award'

By exchange4media News Service | 2016/Oct/19

India’s Most Trusted Brand Awards criteria are based on a comprehensive survey conducted by Media Research Group (MRG)

Amazon Prime Video India partners with Vishesh Films

By exchange4media News Service | 2016/Oct/20

This is the first time ever that Vishesh Films’ movies will be available on a video streaming service

Rishi Iyengar appointed India Editor of CNNMONEY

By exchange4media News Service | 2016/Oct/20

He will be responsible for reporting on key economic stories and expanding the network’s business coverage from the region

MakeMyTrip to buy ibibo Group

By exchange4media News Service | 2016/Oct/19

The value of combined company pegged at $1.5 billion

Google announces new AdSense user interface

By exchange4media News Service | 2016/Oct/18

The new interface will be based on Machine Design and feature a completely redesigned homepage and menu

Here is a website that publishes only one article on every weekday and has a paywall

By Saif Ahmad Khan | 2016/Oct/18

The Ken is a Bangalore-based website launched by Forbes India alumni

Leo Burnett's Indigo Consulting ropes in Devang Raiyani as National Head of Strategy

By exchange4media News Service | 2016/Oct/18

Raiyani will be responsible for coming up with differentiated offering in the crowded digital space and leverage digital as a tool to solve business problems

Microsoft India launches new content creation initiative –Beneath the Surface

By exchange4media News Service | 2016/Oct/18

The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan – and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like

S.P.A.G acquires digital marketing and social media agency Giga Health

By exchange4media News Service | 2016/Oct/18

The move will help S.P.A.G. build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India

By Abhinn Shreshtha | 2016/Oct/17

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Gozoop in talks to acquire 56 Blue Lights

By exchange4media News Service | 2016/Oct/17

Known for its aggressive expansion and global footprint that spans three continents, this could mark Gozoop’s third acquisition since the company’s inception in 2010. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech a technology agency in 2014