Search Result : Digital

Twitter expands pre-roll ads to Periscope video

By exchange4media News Service | 2017/Mar/29

The pre-roll ads on Periscope video within Twitter will enable publishers and creators to monetize their content, which brands can advertise against

BBH India hires Piyush Aggarwal to lead digital strategy

By exchange4media News Service | 2017/Mar/30

Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India’s clients

Twitterati call out sexist Bollywood lyrics

By exchange4media News Service | 2017/Mar/30

Indian social media calls out Bollywood for dishing out songs that are sexist in nature, objectify women, and are loaded with obscene sexual innuendo

V Spark Communications bags digital mandate for WISE

By exchange4media News Service | 2017/Mar/30

World Institute of Skill and Entrepreneurship, WISE, is an initiative of the Social Activities in Indian Framework; Pleased to be on board, says Atul Pratap Singh, Director, V Spark Communications

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By Ruhail Amin | 2017/Mar/28

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Hindu Group's RoofandFloor appoints Cognizant Vice Chairman Lakshmi Narayanan as Independent Director on the Board

By exchange4media News Service | 2017/Mar/28

Narayanan brings in over 25 years of global information technology and executive experience to RoofandFloor

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

By exchange4media News Service | 2017/Mar/28

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

Mathrubhumi Group launches e-learning portal

By exchange4media News Service | 2017/Mar/27 is an online learning system for students taking engineering and medical entrance exams

Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue

By exchange4media News Service | 2017/Mar/27

Automatic Yield will let publishers measure the value of each and every piece of content they produce and publish, in real time. Singapore Press Holdings to be the first partner to trial this technology in the Asia Pacific region

Twitter looking to create paid subscription service

By exchange4media News Service | 2017/Mar/27

According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users

India's app usage growing at 43% YoY:Yahoo Flurry Analytics Report

By exchange4media News Service | 2017/Mar/24

Phablet is most preferred mobile device with 61% market share in India; music, media and entertainment applications saw the biggest usage increase at 188%; time-spent in Messaging and Social apps grew by 52%

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | 2017/Mar/24

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

By exchange4media News Service | 2017/Mar/23

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

Freecharge promotes Ankit Khanna to Chief Operating Officer

By exchange4media News Service | 2017/Mar/22

Khanna will be managing product, user growth, user experience, and business development at Freecharge

MEC named 2016 Media Agency Partner of the Year, Americas, by Adobe

By exchange4media News Service | 2017/Mar/22

The accolade recognizes MEC’s commitment to create data-driven and innovative brand communication and celebrates the work that MEC and Adobe delivered together in 2016

K&J undergoes re-engineering; puts a pause on search business

By exchange4media News Service | 2017/Mar/23

Partners Abha Kapoor and Nita Joshi now see a need to transfigure the fundamental approach towards providing a broad spectrum of expertise and counselling that has been the bedrock of K&J's success

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By exchange4media News Service | 2017/Mar/23

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

AION Fund to acquire majority interest in PlanetCast Media

By exchange4media News Service | 2017/Mar/22

AION Fund is an India-focused fund established by an affiliate of Apollo together with ICICI Venture Funds

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By Rammohan Sundaram | 2017/Mar/22

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By exchange4media News Service | 2017/Mar/22

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher