Search Result : Digital

Facebook introduces new way to buy in-stream video ads

By exchange4media News Service | 2017/Aug/18

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.

TVF partners with Airtel to create internet's first LIVE reality show

By exchange4media News Service | 2017/Aug/19

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces

Gartner identifies three megatrends that will drive digital business into the next decade

By exchange4media News Service | 2017/Aug/18

artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelligence in the next five to 10 years

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By Mukesh Agarwal | 2017/Aug/18

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Langoor wins Tata Sky's digital creative mandate

By exchange4media News Service | 2017/Aug/17

Langoor is tasked with creating affinity for the brand on digital with content assets and platforms

Ad Fraud in India could cost marketers USD 350 million

By exchange4media News Service | 2017/Aug/17

Mobile ad fraud in India is 2.4 times higher than the rest of the world

Facebook announces updates for News Feed navigation to improve user experience

By exchange4media News Service | 2017/Aug/17

In a bid to improve user experience, Facebook plans to make changes to its news feed navigation. Over the last two months, it has tried to make the platform user-friendly.

Logicserve Digital certified as DoubleClick certified marketing partner

By exchange4media News Service | 2017/Aug/16

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

Our edit meetings are led by data analysts: Rajiv Bansal, CDO & CEO, HT Digital Streams

By Ruhail Amin | 2017/Aug/17

In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement and revenue models for HT digital. Bansal elaborates on this further

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

By Madhuwanti Saha | 2017/Aug/16

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Ruchira Bose quits Travel+Leisure; joins POPxo as Managing Editor

By exchange4media News Service | 2017/Aug/14

Bose was earlier the Editor- in-Chief of Travel+Leisure - India and South Asia where she led the creative and strategic direction for the brand across multiple platforms

The Associated Journals Limited launches website of Qaumi Awaz in Urdu today

By exchange4media News Service | 2017/Aug/12

The Company had appointed veteran journalist Zafar Agha as Editor-in-Chief of its Urdu newspaper Qaumi Awaz and digital properties in May 2017

India to reach 650 mn Internet users by 2020: Rajan Anandan, Google India

By exchange4media News Service | 2017/Aug/11

The three big drivers of Indian internet penetration have been, and continue to remain, dropping prices of data and smartphones and the rise of Indian languages, said Rajan Anandan, VP (Southeast Asia and India) at Google India

Nitesh Kripalani quits as Country Head of Amazon Prime Video India

By exchange4media News Service | 2017/Aug/11

Nitesh Kripalani has resigned citing personal reasons

Racold appoints WATConsult as its Digital Agency

By exchange4media News Service | 2017/Aug/11

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest water heating solutions providers

We want to incubate the content ecosystem in India: Damon Xi, UCWeb, Alibaba Group

By Ruhail Amin | 2017/Aug/11

UCWeb’s content distribution platform UC News commands over 120 million active users every month. Being one of the biggest news aggregators in the country, it has even diversified into regional content

Facebook cracks down on unintentional clicks

By exchange4media News Service | 2017/Aug/09

The social media giant is making new updates to its ad network which it says will reduce advertiser money spent on accidental clicks

GTPL Hathway reports Q1 FY18 PAT at Rs 14.8 crore, up 86% y-o-y

By exchange4media News Service | 2017/Aug/09

The year-over-year growth in standalone CATV total income stood at 25% for the quarter ended 30 June, 2017

Indians lead the way in mobile banking: Avaya Survey

By exchange4media News Service | 2017/Aug/09

Customers in India more likely to use mobile banking apps than counterparts in UK, UAE and Australia, according to a survey from Avaya