Most Read Stories

Shekhar Gupta's digital venture secures undisclosed investments from Ratan Tata, Uday Kotak, Nandan Nilekani

By exchange4media News Service | 2017/May/24

The money will be used to launch news site The Print, a multimedia digital news platform, over the next three months

Delhi HC refuses to hear TV Today’s plea against Republic

By exchange4media News Service | 2017/May/26

TV Today claims to withdraw the petition after Republic assured the court that it is not running on multiple feed

Rajiv Dingra’s 3Cs: Chicken, Chai and Caramel Popcorn

By Venkata Susmita Biswas | 2017/May/27

Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure

Sun TV Network’s revenues up 7%, subscription revenue up 18%, PAT up 13%, at the end of March 31, 2017

By exchange4media News Service | 2017/May/27

Sun TV Network operates satellite TV channels, airs FM radio stations and owns SunRisers Hyderabad Cricket franchise of IPL

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | 2017/May/24

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

LIMA names Jiggy George as India Head

By exchange4media News Service | 2017/May/25

The International Licensing Industry Merchandisers’ Association announced the appointment on Wednesday

Maxus wins media mandate for ICC Champions Trophy 2017 and ICC Women's World Cup 2017

By Priyanka Mehra | 2017/May/25

Maxus has previously handled several ICC campaigns in India

GST: Taxation process for the advertising agencies may get complicated

By Ruhail Amin | 2017/May/24

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

ASCI introduces ‘Independent Review Process’ to overall complaints procedure

By exchange4media News Service | 2017/May/29

Appoints Justice Mukul Mudgal (Retd. Chief Justice of State, Punjab and Haryana) as Chairman for all Independent Review Process cases; appoints Dr. CBS Venkataramana, IAS (Retd.) as the new Chief Complaints Officer

Normalcy restored; news channels back with BARC

By Naziya Alvi Rahman | 2017/May/29

News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | 2017/May/24

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | 2017/May/25

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | 2017/May/26

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Concept PR forays into Kerala market

By exchange4media News Service | 2017/May/24

Ajith Kumar to head Kochi office

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams

By Priyanka Mehra | 2017/May/25

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

Pankaj Pachauri's Go News granted NBA membership

By Saif Ahmad Khan | 2017/May/25

The decision was taken at a meeting held by NBA on May 9

Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

By Akshata R Murthy | 2017/May/26

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

By exchange4media News Service | 2017/May/29

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee