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LinkedIn to launch its new E-book-'The Indian Marketer's Guide to Content Marketing', today

By exchange4media News Service | 2016/May/19

LinkedIn’s new e-book, ‘The Indian Marketer’s Guide to Content Marketing’, shows you how to achieve your content marketing objectives successfully and efficiently. From checklists and handy tools, to a detailed plan, it is all there!

Havas appoints Kevin Zhang as Director of Human Resources Asia Pacific

By exchange4media News Service | 2016/May/20

In this newly created role, Zhang will be leading regional talent initiatives across all key brands of Havas including the flagship brands Havas Worldwide and Havas Media

Kapil Sharma Show disappoints in week 2 with a drop from 9 to 5 mn impressions

By Madhuwanti Saha | 2016/May/19

After boosting Sony Entertainment Television’s weekend ratings in its opening week, The Kapil Sharma Show witnessed a drop in its average viewership ratings to 5 million impressions in the following week

Harbhajan Singh unveils mobile sporting app –'Ballr'

By exchange4media News Service | 2016/May/21

Unlike traditional fantasy sports games, Ballr has introduced a new way to play - rapid fire micro gaming and has replaced monetary prizes with experiences and premium prizes

Mihir Mehta joins iProspect India as director of Display Media

By exchange4media News Service | 2016/May/25

Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital

Ashutosh Narayan quits IBN 7, to join PMO's media team

By exchange4media News Service | 2016/May/24

Having a rich experience in media, Narayan has earlier served stints at Star News and Aaj Tak.

If we go for a pitch we go for a win: Rana Barua

By Priyanka Mehra | 2016/May/20

Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more

Yahoo-Mindshare release 'Mobile Consumer Journey-2016'

By exchange4media News Service | 2016/May/20

Yahoo-Mindshare study deep dives into online shopping behavior of Indian consumers

GROUPM, Powered by Mindshare & M/SIX, Wins Malayasia Airlines Global Media Business

By exchange4media News Service | 2016/May/20

GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office

Sanjay Pugalia exits Network18

By Priyanka Mehra | 2016/May/24

Pugalia is moving on after 12 years from the Network18 group

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC

By Priyanka Mehra | 2016/May/20

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

India's Got Talent rules weekend 9pm slot; Kapil Sharma Show lags behind

By exchange4media News Service | 2016/May/23

‘India’s Got Talent’ garnered highest viewership across age, gender, urban and rural in non-fiction shows much ahead of the hyped ‘The Kapil Sharma Show’ which fails to live up to viewers’ expectation

We want to focus on user experience than create clutter during transactions: Rachna Prasad, Oxigen

By Vernika Awal | 2016/May/23

In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaign Award & Best Performance Award by IAMAI in the year 2015, shared crucial insights into the growing digital wallet ecosystem of India, Oxigen Wallet’s recent achievements as a brand and future plans

Vivo,Vodafone get aggressive on social media to leverage IPL frenzy

By exchange4media News Service | 2016/May/19

Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers

Great work in toughest categories, with toughest clients makes me happy: Bobby Pawar, Publicis

By Sarmistha Neogy | 2016/May/23

In an interview with exchange4media, Bobby Pawar, Managing Director & Chief Creative Officer, Publicis Worldwide speaks about his journey at Publicis, about Partha Sinha’s exit, his expectation at Cannes, how social media is over taking creative freedom and more...

DDB Mudra Group creates ‘Tripstr’ for Broken Compass

By exchange4media News Service | 2016/May/21

Tripstr, the latest innovation by DDB Mudra Group for Broken Compass is a Google Chrome extension that helps one fly to any picture on Flickr and Instagram

News 24 goes big on Outdoor for its ‘News 24 conclave as sponsors flock

By exchange4media News Service | 2016/May/19

Vimal is the presenting sponsor for the event and Bombay Stock Exchange is the Co Presenter. While GLA University is the ‘Powered by’ sponsor and Wave Group is ‘Co-Powered by’ sponsor on board

Firstpost's 5 hour long live digicast on Facebook sets record

By exchange4media News Service | 2016/May/24

During the Assembly Elections 2016, when the Bharatiya Janata Party created history for itself by breaking new ground with its Assam win and its long awaited account in Kerala, Firstpost made its own record with its path breaking five-hour long live digicast on Facebook

Colors reigns urban audience while Zee Anmol rules rural viewership

By exchange4media News Service | 2016/May/20

BARC released separate urban and rural results of Hindi general entertainment channels as well as individual programs. As far as the urban viewership is concerned, Colors acquired the top spot followed by Star Plus at No.2 and Zee TV at No.3. In the Rural areas, Zee Anmol stood at No.1 followed by Sony Pal at No.2 and Star Utsav at No.3. Zee TV stood at No.4 whereas, Rishtey stood at No.5

Idea Cellular, Tata Salt, Emami, Videocon d2h & WaterAid India join Ujjain Kumbh

By exchange4media News Service | 2016/May/19

The event has already witnessed almost 6 crore devotees this year till now. Among the categories leading at the Kumbh are FMCG, followed by BFSI and Hindi GEC categories

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