Most Read Stories

Snapdeal, Flipkart, 19 other e-commerce players under FDI cloud once again

By | 2015/Nov/23

It was a victory of sorts for brick and mortar associations as the Delhi High Court directed the government to probe whether companies like Snapdeal, Flipkart, Myntra, Jabong and others have flouted FDI rules

TAM ratings: Colors’ ‘Naagin’ replaces Star Plus’ ‘Yeh Hai Mohabbatein’ to acquire No.1 in week 46

By | 2015/Nov/21

‘Naagin’ was followed by last week’s top show ‘Yeh Hai Mohabbatein’ which slipped down from No.1 to No.2 with 4.39 TVRs this week

M&M launches digital crowd-funding initiative to help Indian farmers

By | 2015/Nov/21

Flying Cursor Interactive Private Limited is the digital agency that has partnered in developing, launching and managing this unique this unique campaign that changes the narrative around the farm sector

Abraham Thomas joins Radio City 91.1 FM as CEO

By | 2015/Nov/20

In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group post its acquisition of Radio City earlier in the year

TV broadcasters vie for piece of the Rs 4,600 crore digital VoD market pie

By | 2015/Nov/20

Video is one of the fastest growing online ad formats with the highest CAGR (compound annual growth rate) of 56 per cent and amounted to Rs.330 crore in 2014, says the FICCI-KPMG report. This year it is expected to grow by around 30-40%

Tayyab Imadi joins Metigon as Corporate Group Head

By | 2015/Nov/20

Imadi joins Metigon from a 8-year stint at Ketchum Sampark and comes with over a decade’s experience in financial and corporate PR. He will spearhead Metigon’s corporate and financial PR practice

Micromax and Lowe Lintas mutually agree to part ways

By | 2015/Nov/20

Both Shubhojit Sen Chief Marketing officer Micromax and Naveen Gaur President, Lowe Lintas confirmed the news to exchange4media

Big Magic & Big Magic Ganga strengthen distribution network with DD Free Dish

By | 2015/Nov/21

With DD Free Dish, BIG Magic and BIG Magic Ganga will now benefit with deep penetration across the rural regions of the country

Nielsen launches digital advertising measurement solution

By | 2015/Nov/25

The Nielsen Digital Ad Ratings (DAR) will provide a method of measuring online advertising audiences, delivering reach, frequency and gross rating point (GRP) metrics along with demographics like age and gender

Sandipan Ghosh joins Schmitten as Marketing Head

By | 2015/Nov/23

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

BARC ratings: Star Plus, Zee Anmol see drop in ratings, yet maintain leadership in week 45

By | 2015/Nov/20

In week 45 (November 7 – 13, 2015) of the BARC ratings for the Hindi GEC genre, Star Plus, Zee Anmol, and Colors maintain their market postions

Dentsu Webchutney bags digital advertising mandate for QiKU

By | 2015/Nov/21

QiKU Network Technologies (Shenzen) Co. Ltd, founded in January 2015, is a joint venture between security software giant Qihoo 360 and one of the world’s largest smartphone manufacturers- Coolpad. The account will be managed by Webchutney’s New-Delhi office

HE Deodorants launches quirky video on International Men’s Day

By | 2015/Nov/20

The campaign conceptualised by Leo Burnett in a fun way shows women appreciating men’s role in their lives and giving them ‘chutti’ (leave) on this special day

Nestlé continues 100 years celebration; launches film featuring 104-year-old marathon runner Fauja Singh

By | 2015/Nov/23

“As we celebrate this long and valuable association with the people of India, we are also happy to partner with Procam and Airtel Delhi Half Marathon 2015,” said Chandrasekar Radhakrishnan, Head of Communications and eCommerce, Nestlé India

98% marketers say online and offline marketing are merging: Garter Survey

By | 2015/Nov/20

The survey also found that marketing budgets increased 10 percent in 2015, with 61 percent of respondents saying they expect budgets to increase again in 2016

Times Network appoints Rasesh Gandhi as Cluster Sales Head for News

By | 2015/Nov/24

In his new role, Rasesh Gandhi will work closely with the leadership in a bid to ensure that the portfolio grows manifold, said the company in a press statement.

BBDO India elevates Rajesh Sikroria to President

By | 2015/Nov/20

Sikroria manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata

Turner International to rebrand HBO Hits as HBO HD in 2016

By | 2015/Nov/21

In January 2015, Turner had assumed full operational responsibility including content acquisition, programming, distribution, advertising sales and marketing, for the HBO channel in India and other South Asia markets namely Maldives, Bangladesh and Pakistan

Patrika Group restructures ad sales team with enhanced support system, research & study cell

By | 2015/Nov/23

Patrika will be adopting the consultancy & advisory approach towards providing tailor made strategic solutions to the clients in Sales

Diwali doesn’t manage to light up Hindi GEC genre even this year

By | 2015/Nov/23

According to TAM data, all players in the genre witnessed a drop in this festive season