Most Read Stories

iProspect India appoints Rubeena Singh as CEO, promotes Vivek Bhargava to CEO of DAN Performance Group

By exchange4media News Service | 2016/Dec/09

The move coincides with former CEO Vivek Bhargava being elevated to a larger role in the form of CEO of DAN

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | 2016/Dec/05

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

High Court orders interim – stay order on suspension of India News ratings by BARC

By Priyanka Mehra | 2016/Dec/09

The honourable court has given an ad-interim order and we have no comment as the matter is still subjudice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.” Said Partho Dasgupta CEO BARC reacting to this development

Ajit Varghese's 10@ Maxus

By Priyanka Mehra | 2016/Dec/07

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus

We have re-crafted the media agency model : CVL Srinivas

By Priyanka Mehra | 2016/Dec/06

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services

Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

By exchange4media News Service | 2016/Dec/07

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

Facebook bullish about India's potential as recruiting ground for FMP

By Abhinn Shreshtha | 2016/Dec/06

Facebook had identified India as one of the key geographies for the Marketing Partners Program, a Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels

Jyotin Verma appointed as HT's Business Head – Chandigarh & Punjab

By Saif Ahmad Khan | 2016/Dec/06

Verma will report to HT English’s CEO Rajeev Beotra who returned to HT after a stint with Star India earlier this month

IMA 2016: No ad spends cut post-demonetisation: RS Sodhi, Amul

By Saif Ahmad Khan | 2016/Dec/05

The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising

Amazon rolls out its 'Launchpad' platform for Indian start-ups

By exchange4media News Service | 2016/Dec/07

India becomes the seventh country to be introduced to Amazon Launchpad, a platform for start-ups to market and distribute their products to Amazon’s global customer base

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | 2016/Dec/05

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

By exchange4media News Service | 2016/Dec/07

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

Indian Marketing Awards 2016: Winners Speak

By exchange4media News Service | 2016/Dec/06

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

Jayalalithaa's political career a lesson in brand marketing

By Venkata Susmita Biswas | 2016/Dec/07

We bring you the refined marketing tactics that late Chief Minister J Jayalalithaa used during her political career

Indian Readership Survey(IRS) data delayed to Q3 2017

By Priyanka Mehra | 2016/Dec/07

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala

By Saif Ahmad Khan | 2016/Dec/05

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

Publicis Media India appoints GroupM's Shan Jain as Practice Head - Business Transformation

By exchange4media News Service | 2016/Dec/08

Jain comes with more than twenty four years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy

SonyLIV uplifts its brand ethos; promises to ‘LIV to Entertain’

By exchange4media News Service | 2016/Dec/10

The brand reinforces its impetus to be the ultimate provider of relevant and evocative entertainment across varied genres

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

By Sarmistha Neogy | 2016/Dec/07

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

Print Players hope for a credible outcome, post IRS data delay to Q3 2017

By Ruhail Amin | 2016/Dec/08

exchange4media reached to out print players to gauge their reaction to this delay given that previously released IRS data was not fully accepted by all print players and quite controversial