Most Read Stories

Perfetti India’s media review underway

By Priyanka Mehra | 2017/Feb/16

Maxus from the GroupM umbrella is the current agency on record for the account

Flashed Yesterday: Maruti Suzuki India's media mandate slated to go to the Dentsu Aegis Network

By Priyanka Mehra | 2017/Feb/16

The incumbent agency on the account is IPG Mediabrands Initiative

Carried yesterday Pitch Madison Media Advertising Report predicts Indian advertising industry to grow at 13.5% in 2017

By exchange4media News Service | 2017/Feb/16

The report states that in 2016, the Indian advertising industry grew by almost Rs 5500 crore, adding another 12.5% to Adex to reach Rs 49,480 crore

LinkedIn faces new competition as Facebook introduces ‘job listings’ feature

By exchange4media News Service | 2017/Feb/20

The new FB feature will let recruiters create job posts, track applications, and communicate directly with applicants using messenger

Who's to gain from the potential Paytm-Snapdeal merger?

By exchange4media News Service | 2017/Feb/20

Paytm’s ecommerce site, Paytm Mall and Snapdeal are exploring a merger option and have held early talks on it. The common factors over here are Alibaba, the Chinese e-commerce giant and Japanese major, SoftBank

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | 2017/Feb/16

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

What has broadcasters up in arms against TRAI's draft tariff regulations?

By Saif Ahmad Khan | 2017/Feb/17

Telecom Regulatory Authority of India (TRAI) and the broadcasting fraternity are engrossed in a legal fight concerning the validity of the draft tariff regulations.

Tata Motors, Microsoft India join hands to improve connected experience for automobile users

By exchange4media News Service | 2017/Feb/17

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

NDTV board reappoints Prannoy Roy and Radhika Roy as Executive Co-Chairpersons

By Saif Ahmad Khan | 2017/Feb/15

The reappointment will be with effect from July 1, 2017 for a period of three years

WWO acquires digital mandate for Red Chillies Entertainment

By exchange4media News Service | 2017/Feb/21

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

Amazon Prime Video redefines 'India Ka Naya Primetime'

By exchange4media News Service | 2017/Feb/18

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption

Manish Kalghatgi bids adieu to Jet Airways, joins L&T as Head, Corporate Brand Management

By Ruhail Amin | 2017/Feb/15

Kalghatgi has over 11 years of experience as a communication specialist

Star India and TED announce TV series ‘TED Talks India: Nayi Soch’ hosted by Shah Rukh Khan

By exchange4media News Service | 2017/Feb/17

The Hindi TV series on Star Plus marks TED’s most ambitious TV production yet

Omni-channel to fuel growth of modern retail to INR 1,718 bn by 2019: Knight Frank India & RAI Report

By exchange4media News Service | 2017/Feb/15

Share of modern retail to increase from 19% to 24% in the next three years

McDonald’s awards Outdoor AOR to MOMS from Madison umbrella

By Priyanka Mehra | 2017/Feb/21

As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Zee Media elevates Jagdish Chandra as Executive Director - Regional News Channels

By Saif Ahmad Khan | 2017/Feb/15

Chandra joined ZMCL recently as CEO – Regional News Channels

Pitch Madison Advertising Report 2017: Seven meta trends for marketers by Tata's Harish Bhat

By exchange4media News Service | 2017/Feb/16

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

Tanishq's Rivaah campaign celebrates love between fathers and daughters

By exchange4media News Service | 2017/Feb/18

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | 2017/Feb/18

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

By Priyanka Mehra | 2017/Feb/17

ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.