Most Read Stories

Parle’s Pravin Kulkarni moves on

By Priyanka Mehra | 2016/Aug/22

Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past

I have quit advertising not Lowe: R Balki

By Priyanka Mehra | 2016/Aug/22

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Flipkart launches India’s first quality & speed badge 'Flipkart Assured'

By exchange4media News Service | 2016/Aug/20

This programme, launched for all customers across India, ensures that high quality products are delivered in the fastest time possible

Social media plays key role in strategy development for brands: TNS Study

By exchange4media News Service | 2016/Aug/20

According to the study, businesses are using a variety of sources to inform their marketing strategy; however insights gathered through social media monitoring have finally overtaken more traditional metrics such as market share data and brand tracking to become the most popular component used by marketers

Premium English channel Sony Le Plex HD to go live tomorrow

By exchange4media News Service | 2016/Aug/23

SPN's latest high definition premium English movie channel, Sony Le Plex HD will launch on TV screens tomorrow

Bajaj V starts search for 1971 war heroes of INS Vikrant

By exchange4media News Service | 2016/Aug/20

Mission Vikrant 1971 is a quest to search and honour the crew that served on the iconic INS Vikrant during the Indo-Pak war

Snapdeal lines up a Rs 200 Crore Marketing Campaign for Diwali

By exchange4media News Service | 2016/Aug/24

Spends to be focused on a 360° connect with users

After FB and Twitter, Snapchat now seeks TV content

By Ronald Menezes | 2016/Aug/19

Snapchat working on TV-like content as television faces more pressure from social media platforms

MindShift Interactive bags digital mandate for Indiabulls Real Estate

By exchange4media News Service | 2016/Aug/23

The mandate for MindShift Interactive is to manage social media marketing, content production, digital advertising, reputation management, and search engine optimisation for the brand

India to have 180 million smartphones by 2019: ASSOCHAM-KPMG

By exchange4media News Service | 2016/Aug/23

ASSOCHAM and KPMG have released a joint study to show the growth of the smartphone market in India and how it is predicted to grow by 2020

Twitter tweaks strategy to woo advertisers as Q2 ad revenue dwarfs against Facebook

By Ronald Menezes | 2016/Aug/19

Twitter and Facebook have always wrestled in every aspect to gain popularity and when we take a look at the quarter reports Facebook seems to have moved ahead in the race. We make a comparison between Twitter and Facebook and see how they have fared in the second quarter of 2016 and the measures Twitter is taking to improve its numbers

inext appoints Sushil Khatavkar as Regional Sales Head for West Region

By exchange4media News Service | 2016/Aug/20

Khatavkar has over 19 years of exhaustive industry experience across various media brands with a functional expertise in the field of Advertising Sales. Before taking up his new role with inext, he was working as Deputy General Manager for Delhi Press

Why are private FM stations reviving retro music?

By Abhinn Shreshtha | 2016/Aug/24

In a bid to differentiate their content offering and to take advantage of popularity of old Bollywood music, radio operators have been launching standalone retro stations. We spoke to radio operators to understand the significance of this genre of music

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts

By Saif Ahmad Khan | 2016/Aug/22

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

itel Mobile appoints HTA Marketing Services as its creative agency

By exchange4media News Service | 2016/Aug/24

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base

Maxus Content, The Viral Fever & Tata Motors bring alive ‘Tripling’ with Tiago

By exchange4media News Service | 2016/Aug/24

The association, conceptualized by Maxus Content for Tiago and The Viral Fever, aims to engage with the millennials by understanding their content consumption pattern

Dentsu Impact wins IKEA India business

By exchange4media News Service | 2016/Aug/23

Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India

Flipkart's Sachin Bansal admits his stepping down was 'performance' linked

By exchange4media News Service | 2016/Aug/23

Speaking at a company townhall, Sachin Bansal sought to allay employee fears about the company’s performance over the past year and a half as well as reassure employees disgruntled with the recently announced layoffs

BARC Ratings: Zee TV's show 'Kumkum Bhagya' continues to lead in urban markets

By exchange4media News Service | 2016/Aug/22

Zee TV’s popular show ‘Kumkum Bhagya’ continued to lead in the urban and urban plus rural market segments in week 32. Its other new show ‘Brahmarakshas - Jaag Utha Shaitan’ has acclaimed the second spot in the opening week itself in the same markets

Dipa Karmakar's vault records a whopping 4.1 million television viewers: Zapr

By exchange4media News Service | 2016/Aug/19

Indian gymnast Dipa Karmakar’s performance at Rio Olympics on August 14 fetched in 4.1 million viewers with West Bengal bringing in maximum audience of 800,00 according to Zapr