Most Read Stories

Parle Agro-CLA split affected industry gossip mongers more than Parle Agro or CLA - Raj Kurup

By Priyanka Mehra | 2016/May/05

Sajan Raj Kurup of Creativeland Asia talks with e4m about CLA’s work on Micromax, its expansion plans, staying away from Goafest, etc. Get the interview excerpts here!

Businessworld brings Sameer Sikka on board as COO

By exchange4media News Service | 2016/May/03

His mandate includes leading and growing BW Businessworld Group’s business along with an enhanced focus on digital

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | 2016/Apr/29

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

Deep Halder to join Dainik Bhaskar Post as Editor

By exchange4media News Service | 2016/May/03

Halder is a senior journalist with over 14 years of experience in print and television media

GSK Consumer Healthcare appoints Anurita Chopra as Area Marketing Lead – Oral Health

By exchange4media News Service | 2016/May/03

Chopra joins GSK Consumer Healthcare from Philips India where she was the Business Head for the Personal Care category

Guest Column: 4 Things App Marketers Need to Know About In-App Advertising: Rohan Patil

By Rohan Patil | 2016/Apr/29

Rohan Patil, Managing Director of AppLift India, Berlin’s leading mobile app marketing company, shares few tips about in-app advertising and how marketers can cut through the clutter to vie for consumer’s attention and retain users appoints KPMG’s Dilip Tuli as SVP- Strategy & New Business Initiatives

By exchange4media News Service | 2016/May/02

The appointment of Tuli closely follows the recent addition of Vineet Singh, ex-business head of 99acres, who joined the company in a senior advisory role and invested an undisclosed amount into

BARC Ratings: Colors’ ‘Kasam’ climbs to sixth spot, ‘Naagin’ continues to lead in week 16

By exchange4media News Service | 2016/May/04

Colors’ show ‘Naagin’ continued to be the most watched show in week 16. Zee TV’s show ‘Kumkum Bhagya’ acquired the second spot. ‘Yeh Hai Mohabbatein’ slipped to No.3. ‘Jodha Akbar’ remained at No.4. Colors’ show ‘Kasam’ rose to the sixth spot in week 16

Koovs plc raises £21.9 million to fund India growth to 100%

By exchange4media News Service | 2016/May/02

This capital raising includes investments from both existing shareholders and new institutional investors including Ruffer LLP

HUL promotes Rahul Welde as Global VP, Digital Transformation

By exchange4media News Service | 2016/Apr/29

In his new role, Welde will be based in London and lead a number of global digital initiatives.

Chatbots: The future of brand engagement?

By Abhinn Shreshtha | 2016/May/02

The chatbot seems to be the latest entrant to the hype cycle, with some already hailing it as the future of communications but as the incident with Tay taught us, there is still a long way to go. However, this is not stopping brands from leveraging the chatbot to improve customer engagement

WATConsult hires candidates through Snapchat, trends on Twitter

By exchange4media News Service | 2016/May/03

Starting from May 2 till May 6, interested candidates can apply to the agency by uploading a 10 second video on Snapchat about their passion and work on brands of interest

GEC's redefine weekend programming with Comedy shows, Soap extensions & Film premieres

By Sarmistha Neogy | 2016/May/02

The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

By Sarmistha Neogy | 2016/May/04

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Network 18 elevates Vishal Srivastava as Display Sales Head, CNBC TV 18

By Abid Hasan | 2016/Apr/29

In his new role Srivastava will be handling display sales for CNBC TV 18, CNBC Awaaz, and CNBC Bajar. This new responsibility will be over and above his current role where he also heads the government and international sales for all the channels

Sanjay Purohit to join Samara Capital as Partner – Consumer & Retail practice

By exchange4media News Service | 2016/May/03

Purohit’s career spans 28+ years across strong consumer, retail companies, like Levi Strauss & Co., Cadbury India Limited, Mobil Gas and Asian Paints, where he has built and grown great brands and businesses

IPL9: Mumbai Indians Vs Royal Challengers Bangalore attract maximum viewership in week 2

By Madhuwanti Saha | 2016/May/03

IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings

Fiat Chrysler Automobiles India strengthens core team with senior level appointments

By exchange4media News Service | 2016/Apr/30

Rahul Pansare joins as Head of Marketing, FCA India and Sushant Balsekar as Head of PR and Corporate Communications, FCA India

Radio City’s Satyanarayana Murthy joins Radio Indigo as CEO

By Abhinn Shreshtha | 2016/May/05

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Zee Kannada to launch 'Drama Juniors'

By exchange4media News Service | 2016/Apr/30

'Drama Juniors' is an acting based talent hunt show that puts children in the age group of 5-13 years through a series of tasks and challenges that will groom them as actors and test their creativity, spontaneity and acting capabilities.