Most Read Stories

'Republic' chooses LinkedIn to build a dream team

By exchange4media News Service | 2017/Jan/18

The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint into global journalism

Vikas Khanchandani joins Republic as CEO

By Priyanka Mehra | 2017/Jan/21

Khanchandani will play an integral role to grow Republic as an independent media tech company

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | 2017/Jan/20

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

IMPACT unveils Top 30 Under 30 list 2016

By exchange4media News Service | 2017/Jan/21

Seven of the winners are 25 or below

ABP News unveils new logo

By exchange4media News Service | 2017/Jan/19

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

WATConsult wins digital and social media mandate of Madame Tussauds in India

By exchange4media News Service | 2017/Jan/19

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | 2017/Jan/21

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By Ashish Shah | 2017/Jan/19

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Super Kabaddi to air on Udaya TV

By exchange4media News Service | 2017/Jan/20

60 well-known Kannada television industry artists will come together to play Kabaddi, which will be televised on Udaya TV

Experiential marketing plays key role in Tata Motors' Hexa launch

By Shraddha Shirodkar | 2017/Jan/19

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

By Venkata Susmita Biswas | 2017/Jan/18

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

PWL viewership soars amidst other sporting leagues

By exchange4media News Service | 2017/Jan/18

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | 2017/Jan/23

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Vikram Tanna steps down as SVP - Product & Revenue Strategy, Star India

By exchange4media News Service | 2017/Jan/18

Prior to joining Star India, Tanna was working as Revenue Head - Channel V & Star Digital and Business Head - V Events

Dentsu One, Harper Collins join hands to celebrate Harper Collins’ 25 years in India

By exchange4media News Service | 2017/Jan/24

The celebration consists of a film that shows the journey of a novel titled ‘Journeys Never End’

21n78e Creative Labs wins creative and media mandate for Metropolis Healthcare

By exchange4media News Service | 2017/Jan/20

The mandate for 21N78E includes conceptualizing touch-point agnostic campaigns and media across multiple markets. Beyond an extensive Pan-India network, Metropolis Healthcare has a good presence in South Asia, Middle East and Africa

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | 2017/Jan/18

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Indian Broadcasting Foundation (IBF) seeks TV/Radio GST at 5 per cent, demands parity with Print

By exchange4media News Service | 2017/Jan/21

“It is important that government recognises TV services be classified and categorized under the item of mass consumption having a GST rate of 5 per cent so that it becomes affordable to the masses,” says IBF President Punit Goenka

No service tax on digital advertising, industry experts put forth wishlist for Union Budget 2017

By Venkata Susmita Biswas and Abhinn Shreshtha | 2017/Jan/23

Experts are calling for a complete removal of service tax on digital advertising, and inclusion of print advertising in the tax ambit.