Most Read Stories
 
 DD’s struggle to stay afloat: How will the White Elephant of broadcasting be revived?
Facing a perennial tough contest from private channels, the public broadcaster has been given financial resuscitation from the government time and again. DD has been taking slow yet steady strides towards progress including the recent Digital TV Russia deal and e-auctions, but monetisation remains a big challenge
 EIKONA Connect: Print PR/Earned Media industry volume grows by 38% in 2015 vs 2014
A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats
 Maggi shows love to fans on social media; aggressively promotes #WeMissYouToo videos
After a span of almost two months, the brand mired in controversies has resumed regular updates on its social media pages. It has launched five videos as part of the new digital campaign
 Surya Narayanan joins Hungama Digital Services as Head of Business
Narayanan comes in with over 12 years of experience of having worked across geographies in countries like India, Indonesia, Kenya and West Africa
 BARC ratings: Colors overtakes Star Plus as No. 1 Hindi GEC in week 34
Colors recorded ratings of 360 million, while Star Plus was at 359 million in week 34 of BARC ratings (22nd Aug – 28th Aug, 2015)
 Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal
Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media
 Big Magic Ganga rebranded as ‘Big Ganga’; to turn into a pay channel
RBNL has undertaken a brand refreshment exercise for the channel, positioning it in a more contemporary style; the network is looking to drive subscription revenue by making it a pay channel, no longer available for free on any of the DTH or MSO platforms
 OMD bags new business in excess of Rs 450 crore in the first half of 2015
Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House, etc. These wins comes from across OMD offices pan India
 Happy with digital currency, uncertain of upping spends: Marketers on ABC's foray
Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results
 Sir Martin Sorrell is keynote speaker at exchange4media Conclave on 8th October
The umbrella theme for the Conclave this year is "Making Technology Work For Marketing"
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