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 Restricting condom ads to ‘adult viewing slot’ is like putting India in dark ages in era of global progressiveness
Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism
 Mobile web spends up 100 per cent, as in-app advertising drops, says Smaato
Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason behind this?
 Pay only if visitors see your ads, promises Google
Google has announced that the Google Display Network (GDN) is moving to a model where advertisers will only pay for display ads that are 'viewable', where. there is a guarantee that the ads have been seen by the visitor
 Twitter appoints Sonali Malaviya as Country Business Marketing Head for India
Malaviya previously worked at GroupM, leading a portfolio of diverse brands like Make in India, GlaxoSmithKline, Yum Restaurants among others
 Trendspotting: Omron, Zigy, Abbott India build powerful relationship stories with subtle brand integrations
Communication for pharma brands or platforms has transitioned from more direct, problem-solving format to enjoying life and exploring the unexplored facets of life
 Guest Column: Marketing & Strategy in Media Management: Joginder Chhabra
"The role of strategy and marketing has increased manifold in media management from a brand perspective over last few years. Brands are increasingly micromanaging media decisions both from a planning and buying perspective," says Joginder Chhabra, Head - Marketing Intelligence & Consumer Insights, LG Electronics India
 WPP’s Data Alliance expands with India launch
Anas Ghazi, Director of Global Partnerships, Data Alliance and Tushar Vyas, Chief Strategy Officer, GroupM South Asia will drive the India operation, while a local team is being set up
 WPP merges Geometry Global, Encompass Network to form experiential marketing network in India
Roshan Abbas will serve as Chairman of the newly-formed network, Sukrit Singh is Group CEO, Rahul Saigal is Group COO, and Nitin Agarwal is Group CFO
 As festive TV ad revenues expected to hit 20-25% mark, e-commerce & auto to drive spends
This festive season TV is expected to see ad spend windfall from e-commerce, automobile, mobile handset makers, FMCG, telecom, BFSI, among others. Ad rate will rise by minimum 10-15%
 From BRICS to business trends, Sir Martin Sorrell decodes all at e4m Conclave 2015
Sir Martin Sorrell, CEO of WPP, was the keynote speaker at the 15th exchange4media Conclave held in Mumbai yesterday. One of the best known names in the media and advertising industry, he gave his thoughts on a variety of topics; from the need for transparency, to why he is so optimistic about India's economic future.