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Tata Sky’s new campaign has actors Big B and Nayanthara hunting for one rupee change

By exchange4media News Service | 2017/Jul/22

The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

By Prabhakar Tiwari | 2017/Jul/24

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-term assets in any business

Splitsvilla Season 10 returns to MTV; VIVO hops on board as title sponsor

By exchange4media News Service | 2017/Jul/21

MTV ropes in Vivo as title sponsor, Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the ‘powered by’ sponsors and Hike Messenger as the associate sponsor

Lokmat Parliamentary Awards 2017 honours distinguished LS and RS members of India

By exchange4media News Service | 2017/Jul/20

The Chief Guest of the event was M Hamid Ansari, Hon’ble Vice President of India

We are the provocative entertainer – loud and aggressive: Nisha Narayanan, COO, Red FM

By Simran Sabherwal | 2017/Jul/21

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By Dolly Mahayan | 2017/Jul/24

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

Star India rebrands Life Ok as Star Bharat, scheduled to launch on I-Day

By exchange4media News Service | 2017/Jul/24

Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows

Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions

By Venkata Susmita Biswas | 2017/Jul/20

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

You will see spikes in marketing of 'Turn and Bounce’ throughout the year: Jasdeep Pannu

By Madhuwanti Saha | 2017/Jul/24

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few

Maxus retains media mandate for L'Oreal India

By exchange4media News Service | 2017/Jul/24

Maxus has been the media AOR for L'Oréal since 2010

Flashed Yesterday: Reliance Industries acquires stake in Balaji Telefilms for Rs 413.28 crore

By exchange4media News Service | 2017/Jul/21

Reliance Industries will acquire equity stakes in Balaji Telefilms amounting to Rs413.28 crores

Sandeep Amar steps down as CEO, Indian Express Digital

By Ruhail Amin | 2017/Jul/25

Amar had joined Indian Express Digital at a time after the company has gone through a significant revamp of its digital presence

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | 2017/Jul/25

Content Marketing is the new wave of disruption in global business market, says Singh

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

By Ruhail Amin | 2017/Jul/20

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | 2017/Jul/20

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By exchange4media News Service | 2017/Jul/21

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

LinkedIn plans on launching native B2B videos

By Akshata R Murthy | 2017/Jul/20

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Uber India appoints Sanjay Gupta as Head of Marketing

By exchange4media News Service | 2017/Jul/25

Gupta to focus on further strengthening brand Uber in India

Kaun Banega Crorepati rolls out campaign featuring Amitabh Bachchan for Season 9

By exchange4media News Service | 2017/Jul/20

The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life

Former KPMG executive Aman Abbas launches specialist communications firm, Commwiser

By exchange4media News Service | 2017/Jul/26

Abbas has spent close to two decades in the communications domain and harbours a passion for technology

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