Most Read Stories

Y P Rajesh joins Shekhar Gupta’s ‘The Print’ as Executive Editor

By Abid Hasan | 2016/Feb/03

Rajesh has worked with leading media organisations and has more than 23 years of experience. He was associated with The Indian Express as Associate Editor and has also worked with India Today, Reuters, Outlook and The Week.

BARC Ratings: Star Plus becomes the No.1 channel in week 4

By exchange4media News Service | 2016/Feb/05

Star Plus pushed Colors to the second spot and has become the most watched channel with 711 million ratings. Colors came down to No.2 after being at the top spot for weeks. Zee TV remained at No.3 like the previous week. The channel increased its gross viewership from 647 Million to 692 million with the approx. gain of 45 Million , further minimizing the gap with No-2 GEC Colors (702 million) followed by Zee Anmol at No.4. At No.5 stood Star Utsav

Nike releases web series –‘Margot vs Lily’ for #BetterForIt campaign

By exchange4media News Service | 2016/Feb/06

Margot vs Lily is an eight-episode original series made in collaboration with celebrated filmmaker Alfonso Gomez-Rejon, acclaimed director Tricia Brock and bestselling author Jesse

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

By exchange4media News Service | 2016/Feb/06

The objective is based on two of LIC’s single premium plans namely, ‘Bima Bachat and ‘Jeevan Shikhar’. This extends the brand proposition of ‘Be rest assured once and for all’

Himalaya Lip Care launches nationwide cleft lip initiative-‘Muskaan’

By exchange4media News Service | 2016/Feb/06

As part of the initiative, Himalaya Lip Care will enable a minimum of 100 cleft surgeries through Smile Train India in the first year of this partnership

Percept Sports & Entertainment bags integrated marketing and promotion campaign for HIL’s Kalinga Lancers

By exchange4media News Service | 2016/Feb/05

The company is responsible for handling the 360-degree scope of work encompassing conceptualising, planning and executing the entire campaign for the team

We want to remain the Deer in the business: Arnab Goswami

By Priyanka Mehra | 2016/Feb/05

Arnab Goswami, President, News, Editor-in-Chief of TIMES NOW, ET NOW and Magicbricks NOW speaks about ‘what next’ after the ten year Milestone achieved by Times Now, reasons on wanting to remain the ‘Deer’ in the business, playing the game with the hunger on a number 2 and not the complacency of a Number 1.

BARC Ratings: Star Vijay’s premier of ‘Chandi Veeran’ takes 16:00 – 18:30 slot up by 2.6 times

By exchange4media News Service | 2016/Feb/03

regional channels like Star Vijay and Mazhavil Manorama experienced growth in the ratings in various slots. National Geographic Channel also saw a hike in the 9:30-10pm slot. Colors continued to be the most watched Hindi GEC followed by Star Plus and Zee TV at No.2 and No.3 respectively

Guest Column: Sanjeev Jasani Make an impression, don't buy them

By exchange4media News Service | 2016/Feb/05

Brands need to think about innovative ways in which they can help consumers have a healthier relationship with technology and create initiatives for consumers to fill their idle time away from digital devices writes Sanjeev Jasani, Head Digital, Cheil India

IAMAI brings on board VMAX™ as a founding partner for Mobile 10X

By exchange4media News Service | 2016/Feb/03

VMAX™ along with partners Google, Paytm & IAMAI to drive the app ecosystem in India

Founder of Mudra Communications A.G Krishnamurthy is no more

By exchange4media News Service | 2016/Feb/05

The founder of iconic Mudra Communications Limited passed away this morning after a brief illness.

MEC and Mercedes Benz rope in music maestros to launch winner’s anthem-Khushnuma.

By exchange4media News Service | 2016/Feb/08

Having completed 20 successful years in India, Mercedes Benz is celebrating its ‘Winning’ moment this year. The anthem and its accompanying music video were premiered at the Auto Expo 2016 for an exclusive guest list

Anuradha Sengupta to make a comeback at Network 18 with CNN-IBN

By Priyanka Mehra | 2016/Feb/04

Anuradha Sengupta who had put in her papers as Features Editor at CNBC-TV18 in Feb 2013, is making a comeback at Network 18 at CNN- IBN and will be based out of Delhi.

Suresh Raina to captain Intex owned IPL Team –Gujarat Lions

By exchange4media News Service | 2016/Feb/03

The newly formed Rajkot IPL Team has announced its official name as ‘Gujarat Lions’ and ace cricketer Suresh Raina will lead the team.

India is a very important market for British Airways, second largest outside UK and US: Moran Birger

By Sarmistha Neogy | 2016/Feb/03

British Airways has unveiled its latest ad campaign which is based on a real life incident of its cabin crew member who forges a special bond with one of the customers during her maiden trip to India

S-Group Insights: Samsung and LG top spenders in durables category with cumulative 9% contribution on TV and 17% in Print in 2015

By exchange4media News Service | 2016/Feb/03

TV has seen a 16% rise in durable ads in 2015 with respect to 2014. While Print gained by 7% in durable ads in 2015, whereas the duration on Radio suffered a 9% fall.

Dentsu Aegis Network’s unique initiative---the DAN Women’s Council, launched

By exchange4media News Service | 2016/Feb/04

DAN Women’s Council has been set up to encourage women to continue and reach top positions inside corporate India and also to create an environment where they can grow and flourish.

Ad fraternity pays rich tribute to A.G Krishnamurthy

By exchange4media News Service | 2016/Feb/06

The founder of iconic Mudra Communications Limited passed away yesterday morning after a brief illness is being remembered for his immense contribution in the field of advertising.

Can 2016 be the year of Snapchat?

By Abhinn Shreshtha | 2016/Feb/04

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.

EIKONA Connect: An average of 6-8 media releases being issued by single company in a month: To what avail?

By exchange4media News Service | 2016/Feb/03

The good old media relations tool called ‘Media Release’ is gradually dying and we have our own act to blame that is contributing to this state of affairs.