Most Read Stories

Starcom wins Dabur SEO digital mandate

By Priyanka Mehra | 2016/Jul/27

The SEO mandate will include building engagement and visibility for as many as eight of Dabur online brands

Havas is a digital native company: Yannick Bollore

By Priyanka Mehra | 2016/Jul/26

About 40 per cent of the group's business growth globally is coming from pure play digital today

Guest Column: What's the script after her tears?-Ekta Relan, Mullen Lintas

By Ekta Relan | 2016/Jul/27

Coming out of closet, prejudices of being like a girl, the freedom of 'My choice', narrative on rapes, discrimination during periods, at work place or for your looks etc. are attention grabbing issues, worth raising through persuasive narratives. But essentially they end with just storytelling

Content marketing is relevant and consistent communication, say experts

By Saif Ahmad Khan | 2016/Jul/25

A panel discussion held on content marketing emphasized on the power of user generated content and creating bonds instead of controlling customers

BARC Ratings: Zee TV's show 'Kumkum Bhagya' continues to lead urban market

By exchange4media News Service | 2016/Jul/25

Zee TV’s show ‘Kumkum Bhagya’ remained to be the most watched show second week a row in the urban markets. Star Plus’ show ‘Yeh Hai Mohabbatein’ stepped up to the second spot. Sony Entertainment Television’s ‘The Kapil Sharma Show’ took a massive leap from no.10 to no.3

Guest Column: Your Brand is spending too much on 'Non Engaging' Media-Vineet Singh Hukmani, Radio One

By Vineet Singh Hukmani | 2016/Jul/26

The customer has changed drastically. They respond less to ‘STATIC’ media and more to fluid live conversations across day parts. There is no PRIME TIME for them - a dated concept that exists only in media owner’s minds and in MEDIA memory based on past trends writes Vineet Singh Hukmani, MD & CEO, Next Radio Ltd ( 94.3 Radio One)

HUL, Bajaj Auto, Amul, Hero Motocorp amongst winners at Pitch Top 50 Brands 2016

By exchange4media News Service | 2016/Jul/25

The gala event of the sixth edition of exchange4media’s Pitch Top 50 Brands concluded today at Hotel Le-Meridien, Gurgaon. In the presence of Maheish Girri, National Secretary, BJP, a list of the nation’s best brands was unveiled. The winners included Mahindra & Mahindra,Britannia Good Day, Amazon, Youtube, Paytm

Amazon, Flipkart,Snapdeal Grofers, Amul, Cadbury cash on Rajni-starrer Kabali's social media craze

By Sarmistha Neogy | 2016/Jul/25

Amazon, Flipkart, HomeShop18, Grofers and Nearbuy were quite active on social media by offering consumers various deals and discounts to cash on the Kabali fever.

Elsie Nanji celebrates four decades of Advertising, Design & Art Direction

By Priyanka Mehra | 2016/Jul/26

Working within a cultural and social context over the last 40 years, Nanji has created ideas and images with a unique aesthetic, that have blurred the line between art and commerce

MangoData - Big Data mobile advertising startup launched in India

By exchange4media News Service | 2016/Jul/30

This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for analytics

Facebook Messenger crosses billion users; WhatsApp still rules the charts in India

By Ronald Menezes | 2016/Jul/26

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Realistic mashup to Nike’s original 'Da Da Ding' video goes viral

By Sarmistha Neogy | 2016/Jul/29

Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles

Making sense of Myntra's acquisition of Jabong

By Sarmistha Neogy | 2016/Jul/27

We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong

Jaikishin Chhaproo quits as Media head at Snapdeal

By Priyanka Mehra | 2016/Jul/28

His next destination remains unknown as of now

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

By Ronald Menezes | 2016/Jul/25

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Narendra Modi is marketing India globally as a brand: Maheish Girri, MP, BJP

By Saif Ahmad Khan | 2016/Jul/25

Girri also highlighted the need for listening to the grievances of the people before formulating marketing strategies

Intex ropes in Madhuri Dixit as its new brand ambassador

By exchange4media News Service | 2016/Jul/28

The legendary film actor will endorse new range of Washing Machines and Refrigerators

BARC Ratings: Zee Anmol’s ‘Jodha Akbar’ stays firm at no.1 in rural markets

By exchange4media News Service | 2016/Jul/25

Zee Anmol’s show ‘Jodha Akbar’ stood firm at the top spot. Zee TV’s show ‘Kumkum Bhagya’ stood at no.2. ‘Bandini’ from Zee Anmol stood at no.3 and ‘Kasam Hai Tujhe Aa Bhi Jaa’ on Zee Anmol stood at No.4. ‘Ek Tha Raja Ek Thi Rani’ 000s and remained at no.5

Discovery appoints Karan Bajaj as SVP & GM South Asia

By exchange4media News Service | 2016/Jul/29

Bajaj will be based in Mumbai and report to Arthur Bastings, President and Managing Director of Discovery Networks Asia Pacific

Facebook races ahead of Snapchat with higher DAU's and MAU's in Q2 2016

By exchange4media News Service | 2016/Jul/27

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be