Most Read Stories
 
 As social media drives online travel industry, ad budget allocation poses biggest challenge
Social media is driving digital conversations in the tourism and hospitality industry. The main drivers of the market are increased digitization, mobile adoption and international expansion. Industry experts shed light on key challenges faced by the industry
 BARC ratings: Zee's Kumkum Bhagya claims No.1 spot as Star's Saath Nibhana Saathiya slips at No. 2
Week 28 (July 11 - 17, 2015) saw Dance India Dance 5 registering big ratings dip, losing No. 3 spot to Sasural Simar Ka
 Why e-commerce ad spends will be runaway success this festive season
E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector
 GroupM wins ‘Agency Network of the Year’ and Madison Media wins ‘Agency of the Year’ at inaugural Media Ace Awards
Dentsu Aegis Network's Ashish Bhasin wins Hallmark Award of the Year. Mindshare named Innovative Agency of the Year
 Virat Tandon named CEO of Mullen Lintas
Shriram Iyer slated to be National Creative Director
 Rs 550 crore Phase III auctions finally underway
As the long awaited first part of the Phase III auctions finally gets underway, it will set the stage for the overall expansion of private FM, which is expected to be worth more than Rs 2,000 crore overall
 Trendspotting: As m-commerce rises, industry battles out key hurdles
Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry
 Madras HC allows Sun TV to participate in Phase-III of FM auction
The company had challenged the Centre's decision to keep it out of the stage III FM auction
 Mindshare bags the Media Mandate for Grofers
Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, "We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the ecommerce and digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market."
 Anuradha Aggarwal to succeed Sameer  Satpathy as Marico CMO
Marico Limited (BSE: 531642, NSE: “MARICO”) today announced that Sameer Satpathy has resigned from his position as the Chief Marketing Officer to pursue opportunities outside Marico. Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor. The Company will appoint Anuradha Aggarwal as the Chief Marketing Officer with effect from August 24th, 2015.
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