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HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | 2016/Sep/22

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

People may duplicate our formats but we don’t duplicate our formats: Tarun Katial

By Priyanka Mehra | 2016/Sep/21

As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

By exchange4media News Service | 2016/Sep/22

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

Sony’s 'The Kapil Sharma Show' & 'Super Dancer' make it to BARC's top 10 shows; propel Sony to no 4

By exchange4media News Service | 2016/Sep/23

Sony Entertainment Television moved up to the fourth spot in BARC Ratings for week 37 in the category of Hindi GEC Urban. This improvement can be credited to two of its shows earning a spot for themselves in BARC’s top ten programmes

Dentsu Aegis Network now acquires, Perfect Relations Group in India

By exchange4media News Service | 2016/Sep/19

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management

Laqshya Media Group appoints Satyabrata Das as Head Strategic Alliances & Corporate Communications

By exchange4media News Service | 2016/Sep/19

Das is known for his with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising

iProspect India bags seven new brands; fortifies talent and implements structural changes

By exchange4media News Service | 2016/Sep/23

In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social

Angel Broking launches digital campaign for Investment Engine – ARQ

By exchange4media News Service | 2016/Sep/19

ARQ is Angel Broking's latest product is a futuristic Investment Engine. The campaign has been launched across all mediums - online and offline - and is backed by two, TVCs that also explain the basic functioning of the product

Cannes Lions donates €72,819 to gender equality charities worldwide

By exchange4media News Service | 2016/Sep/20

UN Women, Equality Now and Pro Mujer among 10 charities to receive proceeds from 2016’s Glass Lion award.

Culture Machine appoints Ruchir Joshi as Content Head

By exchange4media News Service | 2016/Sep/24

In his new role, he will be responsible for spearheading the content division across all channels owned and operated by the company

Streax unveils ‘#AkshayBanaDirector’ campaign for Streax Insta

By exchange4media News Service | 2016/Sep/24

To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to disseminate the message that there’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual

Zindagi lines up new content from Turkey and three Indian originals from October 3

By exchange4media News Service | 2016/Sep/20

For the festive season, premium entertainment channel Zindagi is coming up with fresh new content from across border with an added mix of original programming from October 3. Also expected are curated stories from Spain, Korea and Latin America from end of this year or early 2017

Regional channels capture nearly 19% of mobile advertising pie: SilverPush Report

By exchange4media News Service | 2016/Sep/20

The latest analysis throws spotlight on telecom industry’s two major segments, smartphone and mobile operators and how they follow different paths across screens of television and digital world to attract and acquire their customer base

With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report

By exchange4media News Service | 2016/Sep/22

Number of ads for FMCG Sector increased by 25% in Jan-Jun’16 as compared to Jan-Jun’14 and 39% of total Ads on all mediums were from FMCG category, while 58% of Ads played on TV were from FMCG category

Twitter relaxes 140 character rule; begins global rollout

By Abhinn Shreshtha | 2016/Sep/21

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

C1X Inc. appoints Rammohan Sundaram as MD & SVP for APMEA

By exchange4media News Service | 2016/Sep/19

C1X is a two and half year-old start-up and has recently closed its Series B investment of 8.5M USD and is getting aggressive to launch its full stack programmatic solution across all emerging markets of the world.

Indian sports sponsorship market at Rs 5,190 crore: KPMG CII Report

By exchange4media News Service | 2016/Sep/22

According to a new report titled The Business of Sports by KPMG in India, Indian sports viewership (TV) numbers grew 30 per cent over the two year period between 2014 and 2015, while in 2015, the Indian sports sponsorship market grew 6.7 per cent YoY to Rs 5,190 crore.

ASCI pulls up Patanjali, Cinthol Deo Stick, Uber, Naaptol among others for deceptive ad claims

By exchange4media News Service | 2016/Sep/20

Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, six in e-commerce category and 17 advertisements from other categories

Guest Column: Rungs on the corporate ladder aren't lines on your CV: Lindsay Pattison

By Lindsay Pattison | 2016/Sep/20

Lindsay Pattison, Global CEO Maxus, writes about what a woman should keep in mind while climbing the corporate ladder

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth?

By Sarmistha Neogy | 2016/Sep/19

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

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