Adarsh Mishra steps down as Business Head, Mi Marathi and Live India
He worked only for three months and decided to quit after the short stint; His next destination is unknown
Zee placed at number 4 in Week 1 of BARC data
Star Plus leads with 490 GRPs, followed by Colors with 438 GRPs
Dabur's Rs 300 crore+ account up for grabs; FMCG major to consolidate media mandate
The pitch process slated to take place in Delhi is touted as one of the biggest media pitches of this year
Al Jazeera demands talks with Indian govt for banning the channel for 5 days
The ban concerns maps of Pakistan shown on the channel which on occasions during 2013 and 2014 did not mark Pakistan-controlled Kashmir as separate territory
Adarsh Mishra joins Dabang Duniya as COO
Before joining Dabang Duniya, he was heading advertising and sales for Mi Marathi and Live India
Star India targets $1 billion revenue mark by 2020
The channel eyes a billion dollar EBIDTA by the turn of the decade on back of regionalization of content and innovation
IPL 8: Brands up their spends on IPL 8 by 15-25%
Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL
MakeMyTrip repositions marketing plan, launches new campaign
"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large," says Saujanya Shrivastava, CMO, MakeMyTrip
TOI vs HT: The war continues…
TOI’s latest mailer reads ‘Issued in Advertisers’ Interest’ - Your ads go missing again in HT,’ and furnishes the readers with list of advertisers who have not been advertising in Hindustan Times
Good clients result in good agencies: Jeremy Caplin
“A client-agency relationship must be a true partnership, moving as far away as possible from the 'master & servant' approach typical of customer/supplier set-ups,” says Jeremy Caplin, CEO, Aprais