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We're firming up plans for a global Eng news channel, with or without CNN: Dr Chandra
"We're talking with CNN about a partnership for an English new channel. But we’re not looking for branding from them. India needs a news channel with a global outlook. We need to produce content that has a global feel and we also need to present news that is global in nature," said Chairman of Essel Group and Zee, Dr Subhash Chandra
Open to selling title sponsorship of PKL only to someone as committed to kabaddi as us: Uday Shankar
Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)
$30 billion worth marketing spends up for grabs globally: Action in India heats up
Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies
Phase III: Delhi, Bangalore, Mumbai shine: Non-metros fail to see big action
Though the first stage of the FM auctions has seen a lot of interest for the metros, other cities like Lucknow, Surat, Patna, Mangalore, Mysore and Nagpur, didn't see much buzz
Visa Picks Starcom MediaVest as Global Media Partner
"We just concluded our review and have awarded Starcom the position of global media agency of record, supported by Social Code for digital in North America. In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis," said a Visa spokesperson, confirming the news to exchange4media
Pro Kabaddi League revenue estimated at Rs 50-55 crore in season 2
In its second edition, the League has earned more brand sponsorships as well as advertisers in addition to higher viewership
Sam Balsara on instilling a certain pride and craft into Print Advertising
Madison Media was named 'Media Agency of the Year' at Dainik Bhaskar INK Awards 2015 in addition to winning multiple awards. Chairman and MD of Madison World, Sam Balsara comments on the wins as well as the power of print advertising